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= Diamond Grains = Diamond Grains is the first clean granola in Thailand is a breakfast and snack food consisting of rolled oats, nuts, honey or other sweeteners, that is usually baked until it is crisp, toasted and golden brown. The company is headquartered in Mueang Samut Prakarn, Samut Prakarn, Thailand.

History
In 2012, Mrs. Chanisara Wongdeeprasith became interested in developing grain-related products when she was a 19 year old student studying communication management at Chulalongkorn University and during her university life, always came up with new, tasty cookies, bars and crackers, which were tested by her friends. Mr. Wuthikarn Wongdeeprasith, he and his wife had been looking for an opportunity to start their own business. Both began by observing the global trend that What business is growing by studying from developed countries like America. At that time, there was a trend in healthy food, organic food has arrived not just in the elderly or children. but also to teenagers and the general public while in Thailand. They both see that this trend is still somewhat behind America  gave they the idea of making healthy food to sell. Then both of them decided to cook healthy food. They started by making granola bars, which are made with a variety of grains. Then presented at various department stores, dessert shops, coffee shops. But most of them are rejected because they saw that grain food was difficult to sell including the appearance of the product that customers may not like. This makes this product less successful until starting to feel discouraged over time. but they thought that many businesses must have gone through this point before. And if starting a business for only a year and then discouraged, it should not be successful make they think again. The more you fail the more you have to try.

In 2014, income 4682.05 dollars, profit 649.19 dollars

In 2015, income 1.2 million dollars, profit 60510.34 dollars

In 2016, income 5 million dollars, profit 290449.65 dollars, and Diamond Grains sold over the 7 million products.

In 2017, income 8 million dollars, profit 635358.61 dollars

In 2018, income 8 million dollars, profit 635358.61 dollars

In 2019, income 6 million dollars, profit 907655.16 dollars

In 2020, income

Diamond Grains' growth is impressive, as in 3 years revenue has increased by more than 1,000 times while profits have increased by more than 447 times.

Product

 * Granola
 * Prebiotic Crunchy
 * Diamond Grains In The Oat
 * Dried Cranberry

Marketing
Diamond Grains, a brand that has been able to become a brand that has been born and became famous in present. The founder of the Diamond Grains brand said that partly because of learning through trial and error from what has been done before. Diamond Grains' success found that the secret to a brand's success stems from these things.

- Declare yourself first :  At that time, there was no one in the market for health food business. Especially clean food such as granola, which is a western food. That can be both cereal and a clean snack. Made it as the first in Thailand.

- Unique ingredients : Diamond Grains most of the raw materials are imported from abroad, such as oats, almonds, chocolate, and added deliciousness with some Thai fruits and grains such as sesame seeds, mangoes, durian. Baked by using a special technique and the specialty is that there is no flour mixture, no refined sugar or chemicals.

- Diamond Grains website : Diamond Grains website tells all products of all forms. Mentioned the benefits of various products and most importantly, you can ask for details or order online.

- Choose a sustainable trend : Because doing business must be a trend or a trend that can last long and is sustainable in the future. The trend that Diamond Grains chooses is healthy food. At that time in Thailand, the health care trend was not booming. But abroad, healthy food is very popular. And it's clear that the trend of healthy food is not a small trend that has come and gone as people's style files have started to turn to health care more.

- Credibility is a must : A business must be credible. For Diamond Grains, building credibility is very important because the purchase decision of the customer must be based on the credibility of the product and the store. Therefore, the Diamond Grains storefront website was created. Having a reliable website or storefront can greatly influence your decision.

- Communicate but not advertise : Choosing a channel to communicate with customers and choose how to talk to customers another important factor in online marketing. Diamond Grains chooses to use on social networks, both Instagram and Facebook because It is a popular media and people are easily accessible.

- Channel of distribution : General supermarkets such as Seven-Eleven, Big C, Lotus, Top Supermarket, Gourmet Market, and online stores such as Diamond Grains website, Lazada, Shopee or social media channel such as Facebook, Instagram and others provide distribution outlets. Customers can purchase products at supermarkets and through online channels, making ordering more convenient.

Awards

 * In 2016 : TOPS Rising Star Award as fast growing entrepreneur in sales.
 * In 2018 : Diamond Grains received the A.A. Taste Awards from the Anti Additive Association.
 * In 2018 : SME Tee Tak Award for doing business.

Channel of distribution

 * Diamond Grains website
 * Seven-eleven
 * Lotus
 * Big-C
 * Top Supermarket
 * Gourmet Market
 * Online store such as Lazada and Shopee
 * Social media channel such as Facebook and Instagram