User:Saragatur/sandbox

'''History (jennifergllgs) Since the late 1920’s, music has been a fundamental part in advertising. In the earliest adverts, companies would use jingles and specially composed songs to explicitly promote the product being advertised. In 1926, the first radio jingle was by the “Wheatles”, encouraging the audience to listen to Wheatles. As businesses started to become aware of the influence of music on consumers in advertising, a major emphasis on music in commercial services started to play an important part in the creation of consumer attitudes and associations towards the advertised product and brand. In 1934, “Muzak”, which is best known as the leader in business music, was founded. “Muzak” is a company brand of background music played in retail stores and other companies. In 1944, the first television commercial jingle “Chiquita Banana”, was broadcast across movie theaters. The jingle is described as catchy and informed the audience on various ways they can consume a banana.

Squires, Chloe. “Timeline: The History of Music in Advertising.” Ads, 1 Jan. 1970, adspowertothemusic.blogspot.com/2012/03/history-of-music-in-advertising.html.

http://pdfs.semanticscholar.org/5af5/55e49415cdd76c6c74f10c48c971d9065625.pdf.

Functions of Music in Advertising (saragatur)

Also, music in advertising can be used to appeal to a person's emotions and senses. This targeting of one's emotions is done so that the audience is swayed toward what is being advertised. This concept of using music to influence a person's emotional state is proven in the following quote, “music has a significant influence on the consumer’s emotional state and mood, which is an important concept in the establishment of attitudes, since mood states seem to bias judgments and opinions in the same direction as the mood state”. Being able to use music in advertising has made advertisements more enticing and attention-getting from the audience. Fifteen seconds is currently the standard duration of a television commercial so advertisers need to be able to successfully grab their audience's attention, which music does.

Effects on Credibility (saragatur)

On the other hand, the use of music in advertising, especially on platforms such as social media or television, are seen as less credible compared to advertisements that lack music and are placed in newspapers or articles. Consumers tend to have a more positive attitude towards commercials that supply accurate and relevant information about a product or a service that the consumer desires. Consumers rely on the credibility of what's being advertised so in order for them to trust in the advertisers' message or product there has to be solidified evidence for it.

Borkes, Annalena. “The Power of Music in Advertisement.” MusicStats.org, MusicStats.org, 1

Dec. 2018, musicstats.org/the-power-of-music-in-advertisement/.

Hoeberichts, Nina. Music and Advertising: The Effect of Music in Television Commercials on

Consumer Attitudes. 2012,

pdfs.semanticscholar.org/5af5/55e49415cdd76c6c74f10c48c971d9065625.pdf.

Ciccarelli, David. “The Best Length For TV Commercials.” Voices.com, 23 Jan. 2019,

www.voices.com/blog/effective_length_for_tv_commercials/.