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WhatCounts, Inc.
WhatCounts, Inc. is an email marketing service provider based in Atlanta, Georgia with presence in 4 continents and email delivered in over 35 languages. The privately-owned company specializes in providing software as a service (SaaS), on-premise solutions, and full-service campaign production. Aside from their headquarters in Atlanta, WhatCounts also has offices in Seattle, Washington, Baltimore, Maryland, Sydney, Australia, and other regional locations.

History
WhatCounts, Inc. began as Mansell Group in 2000 and was founded by president and CEO Allen Nance. Between the years of 2004 and 2009, Mansell Group grew considerably through various acquisitions of email marketing companies and service providers. In 2010, the Mansell Group acquired WhatCounts, one of the largest email marketing companies in the world at the time, retaining their name for overall branding. In 2011, WhatCounts achieved the milestone of having sent 9.3 billion emails via their various platforms and software products. Later that year, they acquired email marketing service provider Blue Sky Factory with its main office in Baltimore, MD.

WhatCounts, Inc. provides services for a number of notable clients, including Alaska Airlines, Costco Wholesale Corp., Fox News, NBCNews.com, Hearst Corporation, Pandora Media, Navy Federal Credit Union to name a few.

Products

 * WhatCounts SaaS is a comprehensive SaaS (software-as-a-service) solution that integrates email marketing, interactive and viral marketing, RSS, social media extensions and video.


 * WhatCounts Client Hosted Broadcaster™ is an on-premise email management appliance solution utilizing the WhatCounts SaaS (software-as-a-service) platform meant for large volume senders and those in regulated industries such as health services, transportation, and finance.


 * WhatCounts Hosted Broadcaster™ is hosted in the WhatCounts datacenter with a dedicated set of equipment configured to the client’s specific email marketing needs utilizing the WhatCounts SaaS platform.

Awards and Recognition
WhatCounts, Inc. has been recognized by a number of organizations for their outstanding growth, including the Atlanta Business Chronicle with the Pacesetter Award for being one of Atlanta’s fastest-growing companies in both 2011 and 2012. As Mansell Group, the company was recognized by Inc. magazine in 2004, 2009, and 2010 on the Inc. 5000 list of fastest-growing companies, ranked 47th overall in Atlanta in 2010.

WhatCounts founder and CEO Allen Nance has also been recognized a number of times, such as in Georgia Trend Magazine’s “40 Under 40” and has been named a “40 Under 40 Rising Star” by the Atlanta Business Chronicle.