User:Sardoome/Digitaria Interactive

Full Disclosure: I am an employee of Digitaria. As such, I am proposing this wiki page in the talk section rather than just posting it, to avoid any Conflict of Interest.

Evidence of notability
 * Businessweek:
 * Hoover’s:
 * Interactive Media Awards:
 * Horizon Interactive Award: Public Service
 * Summit International Awards
 * San Diego Business Journal
 * "It ranks 10th on the San Diego Business Journal’s 2008 list of fastest-growing private companies"
 * Digitaria has a list of news stories about itself on its web site, some or all of which may confer notability, individually or as a sum:
 * Having made a number of notable websites, like the sites for NBC Universal, the NFL, hasbro, and comcast.

I am putting forth the following page, to be thoroughly scrubbed of promotional information, non-neutral language, etc to conform to wikipedia's standards:

Digitaria Interactive is a digital marketing company based in San Diego, California, with additional offices in New York and Los Angeles. It is part of the global marketing agency network JWT, which is owned by the holding company WPP. Digitaria serves media and entertainment, non-profit and education, travel and hospitality, healthcare and life sciences, professional sports and venues, consumer goods and retail, and technology and communication sectors. Digitaria’s client list includes the National Football League, Comcast, NBC Universal, DreamWorks Animation, Hasbro, and Qualcomm.

History
Digitaria was founded in 1997 as a website design company, focusing mostly on creative content, user experience, and online marketing. As part of a strategy to expand its offerings, Digitaria acquired the technology firm Console in 2006 after collaborating on a redesign of NBC's website. Console was an Encinitas-based company offering digital asset and content management and application hosting tools. The goal of the merger was that by adding Console's technical assets to Digitaria's creative and marketing experience, the merged company could offer complete end-to-end website solutions to their customers. Between 2005 and 2007, Digitaria increased its revenue by over 300% and tripled its number of employees. Continuing to expand its capabilities and client roster, the company was acquired by global marketing services network JWT in September, 2010.

Products and Services
Digitaria offers front-to-back website design services, from initial strategies and goals, through technical and creative implimentation, on to deployment and ongoing traffic analysis and evaluation of business objectives. Additionally, specific pieces of website design or strategy can be contracted on separately. For example, a client that already has a website may choose to purchase just an analytics solution for their site, or for part of their site, like a community forum. Digitaria also offers online services related to marketing and outreach, such as advertisement campaigns and search engine optimization, and integration with more traditional forms of marketing.

The following distinct services are listed on Digitaria's website:
 * Strategy
 * User Experience
 * Creative
 * Rich Media
 * Online Marketing
 * Technology
 * Optimization & Analytics
 * Managed Services
 * Advertising

Awards and Distinctions
Digitaria was recognized by The San Diego Union-Tribune as the 10th-fastest growing company in San Diego in 2008. Additionally, several of the websites that Digitaria has designed for its clients have won awards. Including among these are a Best In Class Interactive Media Award in Fashion/Style for Gordon Rush in 2007, and five Summit International Awards in 2003, 2007, and 2008 for Gordon Rush, Invisible Children, Sony, and KCET's Explore California project focusing on the neighborhood of Boyle Heights.

Please let me know of any problems you have with this page, up to and including that it exists. I hope to be able to conform it to wikipedia's standards, so it may exist as a real page soon. I have made every effort to make as neutral a start as possible with this rough draft but have no illusions about how good a job I may have done. I've tried as much as possible to get information from the sources listed under Notability, although the history section has some oral-history components. Also, if this article does get pushed live, the Digitaria article about the genus of plant may need a "did you mean the company?" thing at the top.

Sardoome (talk) 19:38, 30 March 2009 (UTC)