User:Sarvesh Nyachhyon/Influencer marketing

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Social Influence

Need to update the references in this part!

Adding this new subtopic:

Online Influencer Marketing (OIM): Online Influencer Marketing is a technique used by many organizations where influencers use their social media audience to present and promote the sponsored companies product or service. The two most common social media platforms where OIM is present are Instagram and Facebook. Influencer Marketing Hub's report from 2021 shares the data that $US 13.8 billion has been used by organizations globally, hinting that OIM is starting to become an integral component of brands' Marketing strategies.

Payment
Many influencers have made great income with opportunities from social media and the influencer marketing options that organizations present to them because of the audience bases. Famous Influencers Income (Instagram):

The top earners estimated standings in Instagram for the year 2021 are: (I will list the top earners and share the earning per post in a table)

Online Influencer Marketing as the Main Source of Income
 * 1) Cristiano Ronaldo $619,497 - $1M
 * 2) Dwayne Johnson $504,790 - $841,317
 * 3) Ariana Grande $504,790 - $833,461
 * 4) Kylie Jenner $491,789 - $819,648
 * 5) Selena Gomez $483,972 - $806,620
 * 6) Kim Kardashian $469,076 - $781,793
 * 7) Leo Messi $459,340 - $765,567
 * 8) Beyonce Knowles $383,813 - $639,689
 * 9) Justin Bieber $363,471 - $605,786
 * 10) Kendall Jenner $345,944 - $576,574

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Applications

Emotional attachment and perceived information are elements that include in the process of being influenced by the Online Influencers in relation to the products/service or even movements at this modern era.

How Influencers are Helping Solve to Real World Problems

Influencers have been using their big audience following for the betterment of the world in many areas, Fundraising, Mental Health Awareness, and Unicef collaboration during Covid 19 are some ways the message is spread. This is key because share of information and news is effective and preferred in social media platforms. I still need to find a solid reference for this part because I could not find scholarly articles that included examples.