User:Sarvesh Nyachhyon/Influencer marketing/AshlynkD Peer Review

General info

 * Whose work are you reviewing?

User:Sarvesh Nyachhyon


 * Link to draft you're reviewing
 * User:Sarvesh Nyachhyon/Influencer marketing


 * Link to the current version of the article
 * Influencer marketing

Social Influence:

 * Definitely agree these references need updated--you know its bad when some of the references cited are from before the internet and influencer marketing was even really a thing lol

OIM:

 * " hinting that OIM is starting to become an integral component of brands' Marketing strategies."
 * I really like this sentence here and feel like it could be expanded upon, maybe into its own mini-section even. Like, show us the different ways that Online Influencer Marketing is becoming such a huge part of different companies' marketing strategies from different sources. You could maybe even go into how some companies have pivoted to rely almost only on Influencer marketing or at least very heavily on it, especially with companies/brands that are purely online with no in-person retail locations. For me, I'm thinking of like fast fashion brands like SHEIN or even Kylie Jenner's makeup brand KYLIE, where sure I see their ads online sometimes, but most often I'm hearing about them and seeing them advertised when different influencers are making videos, doing 'try-on' hauls or testing out products.

Payment:

 * Really like your idea of putting actual numbers to this section so people can see the actual huge amounts that people are making off of this. I would just make sure you say estimated earnings since you do already show a range of what they could be making and since we don't actually know for sure the precise amount.
 * I think it might be valuable to also add in the idea here that some influencers rely on these sponsorships and brand partnerships for their sole source of income like on Instagram. As a result, some influencers may, through influencer marketing, promote products or services that they may not necessarily personally support or use, something followers don't always appreciate. I can recall instances where different influencers have started promoting different hair vitamins or exercise supplements, for example, that rather than help make the brand and the influencer money end up causing the influencer to receive backlash actually, especially when the product they were promoting turns out to be harmful or a scam. So, just an idea, on the dangers of influencer marketing when influencers have to use these promotions as their sole source of income and so may be less motivated to really research their own products and promoting products they personally support as well. I don't know if you've found any research relating to that, but maybe it would be relevant to include.

Applications:

 * Though they already said something about the emotional and psychological/information manipulation aspect to influencer marketing somewhere else in the main article, I think you are right that it would be valuable to mention it here as well. I like that you include "or even movements" as well. That's something you could also expand upon maybe? I don't know what you're research has told you, but it is interesting how, through influencer marketing, different products/services get associated with being environmentally conscious, or associated with supporting black-owned businesses or other activism-related movements.

How Influencers are contributing to Real World Problems:

 * I think you mean how they're helping solve real world problems, rather than contributing to them
 * Regardless, I am not sure how relevant this section is to this article
 * I think that a section like this would definitely be relevant to an article on influencers in general, but perhaps not so much for an article on influencer marketing. I think this article is a little too specific and niche for a big issue topic like that. I feel like the impact that influencers have in relation to Unicef collaborations and raising mental health awareness, as you said, could be more characterized as their own activism rather than marketing, though they can be related. To explain, I'm guessing that in collaborating with Unicef, for example, their ultimate end-goal isn't really to earn more money for themselves by promoting these products/services for a company. Usually in some instance like that, they are sharing their own stories or doing some kind of work for a cause, not performing marketing, I don't think. In some instances, influencers will say that they'll donate all of their proceeds or income from a product to some cause, but, again, I think that wouldn't be characterized as marketing, but more related to activism. Hope that makes sense. I definitely agree that influencers do have a huge impact in this way, though.

References:

 * I would definitely recommend seeing what other information from the first two bulleted references you could add to that OIM section
 * I like the ideas you have with the reference related to social media strategies and influencer marketing and the reference related to the effectiveness of virtual influencers, those should give you some good contributions
 * Really like your idea of adding structural marketing information for beginners, I think that could help beginners compare how influencer marketing may be different or similar to other marketing strategies
 * I also really like how you're focusing in on how influencer marketing works for one specific platform of Instagram with your last two bulleted references. I think that could be very valuable to readers in seeing the specifics of how influencer marketing works and what it looks like, specifically on Instagram.

Ideas for other possible additions, if you want them:

 * Could even include links to other wiki pages on like Celebrity Endorsement techniques, a very similar concept
 * Somewhere in this article I think it might also be valuable to mention how much money this is making specific companies. Like what are the results of the influencer marketing and how effective is it, in specific numbers, for different companies? You could have a table, just like you did with the influencers, on specific companies and be like this company gained a __% increase in the sales of this product as a result of influencer marketing. Or this company gained a _% increase in website visits/traffic thanks to this influencer. For an example, off the top of my head, I remember after Travis Scott did that McDonalds meal, McDonalds had almost like a 5% increase in sales in one quarter or something.

General Thoughts:

 * Great choice of article, there's definitely a lot that you could work with and add here and its something we all see literally all the time if not everyday. Regarding contributions, I think there are a few areas where you could expand more, which I'm sure you'll continue to do (since this is just a rough draft and I know I still have a lot I'm going to add later), and one area where I think you need to consider its relevancy a bit more. Overall, though, I think you are going to have some great, valuable contributions to the article. Good job so far!