User:Sassart/sandbox

Sassart is the brainchild of jeweller Sally Louise Price (21.03.72 to present). the name began as the signature to all her art pieces, from paintings to metal sculptures to eventually jewellery creations. The name was developed from Sass, (shortened form sass a frass), her given nickname from her parents Lewis William Price (12.06.43to present) and Lynne (Neilson) Price (07.03.45 to present) as her mother never liked Sal. Art for what she did.

Sassart was officially registered on the 3rd of June 1996 as a company in Sydney, Australia by Rick and Megan Durford and Sally. The objective was to create sellable items and to market them to companies.

Over the first two years they concentrated on creating items that would fill a void in certain markets. Sally created multi media artworks that were sold in art galleries around sydney and outer new south wales. She was also commissioned by private collectors for custom artworks. They created a range of horse inspired male jewellery for the equestrian world. there were also commissions from companies celebrating milestones. The main focus however was to design and manufacture sterling silver ( and later bronze models) interconnecting 'vallet' key rings depicting a car, a house and a briefcase. as they all interconnected the thought was that at anytime the defined keys could be disconnected with ease. for example if you were in the car and forgot something in the house the house keys could easily be disconnected and not have to turn the car off to try and remove the needed keys. also to park a car at a valets you could just disconnect the car key and not have to hand voer all the keys. Later upon meetings with a major airline a set of australian key rings were also developed. A map of australia, a wallaby ( small kangaroo) and a koala.

Due to work commitments and the demands of his job Rick offered Sally the opportunity to buy himself and Megan out of the company, and in 1998 sally took ove the company where she still runs it as its sole director.