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Raju Peddada is an ''Industrial and Graphic Designer '', and, the founder of an eponymous brand, based in the greater Chicago metropolitan area. The Chicago Tribune (7) has called him a “Passionate and dynamic designer.” The award winning CLEAR (8,9,10) magazine has referred to him as “The Taste-Maker.” He was also featured on Cable TV, as one of the passionate design entrepreneurs in the Midwest. He holds U.S Patents (11,12,13,14,15,16,17,18,19,20,21,22,23,24,25,26) for Tissue-embossing pilot, and packaging for a Fortune 100 company (54), and, for accessories design for Peddada.com (10).

Peddada manufactures his restricted production numbers in Silver accessories in the hills of Lake Como, in Italy, by an 18th century family of silver smiths, with only 38 hand-made units per design, for the whole of Europe and North American markets. His rugs, prized, are entirely hand woven in Nepal and India, to his exacting designs, material specifications and demanding manufacturing standards, in limited numbers. His designs are sought by celebrities and connoisseurs alike. ASID's ICON (10,37) magazine states, “Peddada designs represent a quantum shift in contemporary decorative arts.” Peddada designs are featured in the world's leading consumer culture-design-fashion publications (27,28,29,30,31,32,33,34,35,36,37), and his designs have been exhibited at the SOFA show, through the Function Art Gallery (38), in Chicago, and at MACEF in Milan. His most notable product introduction was the critically acclaimed “Tex-Mix Collection,” featuring his two-year-old son's art, as the basis for the rug collection. Dwell (7,10,29) magazine hailed it as a “Brilliant collection.”

He has been a freelance journalist for eight years, with over a hundred articles on various subjects, in every format – as essays, reviews, interviews, critiques, commentary, and disquisitions. He also writes a column called “Monuments of Civilization: Analysis of Classics,”(39,40,41,42) which has been regularly published by Swans.com (47), a literary magazine. And, his work also has appeared in Book-Forum (43,44,45,46) and The New York Times (47,48) week in review. Camera-Obscura (49,50,51) has published three books by authored by him: The Curative Literature of Art Shay; The people of the American Civil War, and The Photography of Satya Peddada.

Raju Peddada was born in the mid fifties, in a remote town of West Godavari district, Andhra Pradesh, India. He grew up in New Delhi, and, migrated to the west in 1983, becoming a naturalized American, in the late eighties. He attended the University of Delhi for his Bachelors in Commerce, and, dropped out from MBA at Northwestern, and the MFA, from The School of The Art Institute of Chicago. Peddada is currently founding a technology start-up, in the image retrieval and presentation space with N. Rao Machiraju (52), and Art Shay (53), on the advisory board.