User:SavannahGrace/Loyandford

LoyandFord Collection is made up of German designers Frank Ford and Stefan Loy who in 1999 set up their label "LoyandFord". Making their mark initially in the U.S. by designing a dress for Cher to wear on stage they quickly became the go-to designers for musicians Gwen Stefani, Lenny Kravitz, Alanis Morissette and Courtney Love who all were demanding their fashions to wear in concert. When Angelina Jolie was promoting "Lara Croft" she wore a LoyandFord t-shirt with an AK-47 across the front which lead to a broader marketplace for the brand. Instead of selling one of a kind pieces they now had become mainstream. Operating out of a small shop in Los Angeles Chinatown district, consumers flocked to the store to purchase the brand all the while their stage business grew to include Britney Spears, Madonna, Aerosmith, Jennifer Lopez and The Rolling Stones. By 2002, LoyandFord was being carried in major retailers and their designs being honored by the likes of Lincoln Icon Award 2005, the MoMA in Los Angeles, and the Smithsonian National Design Museum of New York. After their success in the U.S. both Ford and Loy returned to Germany for a brief stay before moving to Ibiza where they both reside and continue to design together.

Official Website LoyandFord NY Times LoyandFord LA Weekly LoyandFord Ibiza Style