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MyFord Touch is an in-car communications and entertainment system developed by the Ford Motor Company and Microsoft. The technology comes factory installed with Ford's product offerings and is based on the Microsoft Auto 4.0 software platform. It is regarded as the next-generation of the Ford Sync. Announced in January 2010, at the Consumer Electronics Show (CES), the technology will launch with the 2011 Ford Edge. MyFord Touch will be branded as MyLincoln Touch and MyMercury Touch on the Ford Motor Company's respective Lincoln and Mercury brand products.

Overview
MyFord Touch enables drivers of Ford's car offerings to seamlessly utilize nearly all mobile phones, PDAs and digital media players into their cars. Operation of these devices, utilizing advanced SYNC functionality is performed using voice commands, touch-screen inputs, the vehicle's steering wheel, radio controls, Bluetooth and WIFI connectivity

MyFord Touch enables users to operate various portable devices (e.g. MP3 players, Bluetooth enabled phones and USB devices) using simple voice commands. MyFord touch is capable of receiving text messages and reading these text messages aloud to occupants of the car.

As a stand-alone option, the MSRP is $1,000. Purchasers of this option get the MyFord Touch system with 2 driver configurable 4.2" color LCD displays in instrument cluster, 8" color LCD touch screen in center stack, media hub with 2 USB ports, SD card reader and RCA video input jacks and 5-way controls located on steering wheel; SYNC voice activated communications and entertainment system (Free three year pre-paid subscription for 911 Assist, Vehicle Health Reports, traffic reports, GPS based turn by turn driving directions and information services).

Features

 * Traffic, Directions and Information: Improved visual presentation of the SYNC traffic, directions and information applications.
 * Traffic Alerts - provided by INRIX
 * Map-based navigation application via an optional SD card - provided by TeleNav
 * SD card navigation includes services like weather maps, gas prices, and movie listings - via SIRIUS Travel Link
 * Vehicle Health Report: Vehicle Report provides a personalized online report for the vehicle showing vehicle diagnostics, scheduled maintenance and any recall information. Vehicle Health Report allows users to schedule car service online, directly with the users' preferred car dealer, directly from the personalized online report.
 * 911 Assist: In the event of a serious road accident (airbag deployed) and, on certain vehicles, where the emergency fuel pump shut-off is activated, 911 Assist puts the occupant(s) of the car directly in touch with a 911 operator. 911 Assist provides a 10-second window where occupants have the option to cancel the call before dialing. Where occupants of the car are unable to speak, 911 Assist delivers an emergency message to the 911 operator.
 * Media Hub:
 * 2 USB 2.0 inputs
 * SD Card Slot
 * A/V Input Jacks - provided by RCA
 * Internet Connectivity: MyFord Touch provides full WiFi capability, with a built-in web browser for use while the car is parked. The technology also includes hot-spot connectivity enabling other devices to share the MyFord Touch system's internet connection.
 * Supports on-screen and USB-connected keyboards
 * RSS feed aggregator and text-to-voice reader
 * In-car WiFi hot-spot capability through USB mobile broadband modem or USB-intalled air card.
 * Media Player Support: MyFord Touch provides compatibility with USB-connected MP3 players.
 * AM/FM/CD, SIRIUS Satellite Radio, HD Radio capability.
 * Media player equipped with new Podcast category
 * Enhanced Bluetooth audio support.

Ford Vehicles Offering MyFord Touch (MyLincoln Touch or MyMercury Touch on Lincoln and Mercury brands)
The following vehicles have been announced as being MyFord Touch capable (provided as a standard or optional feature). Note: MyFord Touch may not be available on all trims
 * Ford Edge - 2011 Model Year
 * Ford Focus - 2012 Model Year
 * Lincoln MKX - 2011 Model Year