User:ScottHin45/NetBase Solutions

NetBase Solutions, Inc. is a social media analytics company based in Santa Clara, CA who owns and operates a social analytics platform by the same name. Netbase is a developer of natural language processing technology used to analyze social media and other web content, used through five different products: NetBase Enterprise, Audience A3D, NetBase Pro, Live Pulses, and NetBase VoC.

It was founded by two engineers from Ariba (now SAP Ariba) in 2004 as Accelovation, before changing name to NetBase in 2008. It has raised a total of $21 million in funding. It's sold primarily on a subscription basis to large companies to conduct market research and social media marketing analytics. NetBase has been used to evaluate the top reasons men wear stubble, the products Kraft should develop and the favorite tech company based on digital conversations.

The NetBase platform extracts and processes data from blogs, news sites, forums, videos, images and social networks such as Twitter, Instagram and Facebook. Results from text messages, emoji’s and image search produces charts, word clouds, trend analysis and sentiment analysis and other features that provides additional information and analysis.

History
NetBase was founded by Jonathan Spier and Michael Osofsky, both of whom were engineers at Ariba, in 2004 as Accelovation, based on the combination of the words “acceleration” and “innovation.” It raised $3 million in funding in 2005, followed by another $4 million in 2007. The company changed its name to NetBase in February 2008.

It developed its analytics tools in March 2010 and began publishing monthly brand passion indexes (BPI) comparing brands in a market segment using the tool shortly afterwards. In 2010 it raised $9 million in additional funding and another $2.5 million in debt financing. NetBase Insight Workbench was released in March 2011 and a partnership was formed with SAP AG that December for SAP to resell NetBase's software. In April 2011, a new CEO Peter Caswell was appointed. Former TIBCO co-inventor, patent author and CTO Mark Bowles is now the CTO at NetBase and held responsible for many technical achievements in scalability.

In 2015, NetBase raised $25 million in additional funding. NetBase 360, an enhanced education portal was unveiled in November 2017 to advance users’ social media analytics knowledge.

In June 2018, a customer experience analytics solution that combines Voice of the Customer (VoC) with social analytics was released. The company was recognized as a category leader in 2018 and 2016 in enterprise social media listening by Forrester Research in two consecutive Forrester Wave Reports on Enterprise Social Listening Platforms.

Software and services
NetBase is a subscription-based social media analytics solution with thousands of customers. NetBase social media analysis is regularly referenced with respect to current events and trending topics. And is often featured in news articles.

Uses
For the average NetBase user, 12 months of activity is twenty billion sound bytes from just over seven billion digital documents. The company claims to index 50,000 sentences a minute from sources like public-facing Facebook, blogs, forums, Twitter and consumer review sites.

in 2015, NetBase CEO, Peter Caswell asked for social media findings during interview on Fox Business to discuss the social media winner of the Super Bowl.

According to a story in Forbes, Credit Suisse uses NetBase to create a predictive model to determine if a luxury brand was failing.