User:Scott Kolbe

''Scott Kolbe '''

Scott Kolbe is a Creative Director and Partner in the Marketing & Graphic Design Services area of Sikich, LLP in Naperville Illinois. He has a special interest in typographic design, specifically logo design and corporate identity brand development. Additionally, Scott is exceptional in applying his graphic design and marketing skills to packaging design. He enjoys the tactile and 3-dimensional qualities packaging provides as a promotional tool. Graphic design must have a specific purpose to be effective. Prior to engaging in the development of the graphic design of a marketing piece, Scott applies a systematic approach to define the target market, assess the alignment of brand identity, develop a tailored message based on the findings in the previous steps. With this in place he uses an infographic referred to as a marketing molecule as a organizational tool to create a marketing vehicle mix into a 3-phased actionable plan. The last step in this marketing planning process is to establish a marketing task calendar that will provide a timeline and task list to hold both Scott and client accountable in the execution stages. This process provides customers with a sound marketing plan crafted specifically for them ad their target audience. The results are tracked and used to enhance the marketing cycle for further effectiveness ensuring a return on investment.

'''North Central College: Adjunct Faculty member '''

Scott has been an adjunct faculty member in the IMS department at North Central College since 2009. He is an instructor of Beginning Typography. Introduction to the understanding of type and its use as a design element. Type is explored in relation to page layout, color, importing of graphics, and expression, using computer graphics technology. He also teaches Digital Illustration and Pre-Press: An in-depth exploration of digital illustration techniques and their uses as both tool and medium. The general focus is on technical operations and standardized procedures in preparation for offset printing. Digital illustration (primarily raster-based graphics) and their applications in publication design contexts constitute the bulk of the investigations; however, traditional illustration techniques are also utilized as an introduction in the advanced course.