User:Scottmellin/sandbox

Scott Mellin is a recognized expert in strategy, product innovation, product marketing, brand marketing and leadership. Born 1964, Mellin was raised in Colorado and attended the University of Colorado Boulder.

During his college years, Mellin worked at Spyder Active Sports were he developed the first commercial shin guards and arm guards for ski racing. Post college, he worked for Marker Ski Bindings in sales and sports marketing where he developed innovative sales and go-to-market strategies that led Marker to a #1 market share position. Later at Benetton Sportsystem, Mellin developed Nordica Skis, Nordica bindings and Nordica apparel.

Mellin moved to the CEO role Factory Design Labs in 2004 where he grew the firm from $1.0M to +$50.0M by focusing Sports brands and a full-service offering. Factory developed market first products such as the first iPhone app for an auto brand (Audi) and multiple Super Bowl and Olympic campaigns.

In that period Factory developed a new digital business, Beatport. Beatport pioneered the retail of MP3 content to DJ's globally. Beatport was sold to SFX for $75.0M in 2012 while Mellin served as Chairman of the Board.

As the Global GM of Mountain Sports at The North Face, Mellin created industry leading product innovations including FutureLight, FutureFleece, DOT Fleece, Cloud Down, 50:50 Down and Vectiv Footwear. These innovations were awarded globally by industry media and non-endemic media as truly disruptive and Mellin was awarded by ISPO in 2020 with the prestigious Product of the Year Award.