User:ScottyCZE/sandbox

Reading helps
A unique project called Reading helps started in April 2011 in Czech Republic. Initiator of this project is Martin Roman. Project is focused on children from 6 to 18 years and should motivate them to read more and engage them in charity.

Principle
A panel of 12 prominent Czech personalities listed over 300 books. Head of the panel was Zdeněk Svěrák, popular Czech actor and originally a Czech language teacher. Children can select a book from the list and they have to prove that they really read the book by answering four questions on the website. If they answer correct they will receive a virtual amount of 50 CZK which can send to a charitable project from a list.

Awards
Czech Donors Forum awarded project as the best connected project and communication campaign. Project became second in Internet Effectiveness Awards 2011 in category Charity, human rights and environment.