User:Sdong930/sandbox

Social Media
Social media has been instrumental in the global reach of K-Pop. A social media such as Twitter and Facebook have been playing a significant role in K-pop advertisement since mid 2000s. As a global online music market revenue increases 19% from 2009 to 2014 with social media, music consumers around the world have higher chances to be exposed to K-pop. Idol groups which are leading K-pop market get fundamental advantages with the development of a video-based social media such as Youtube. This is because visual components such as dance and fashion are essential factors in their performance.As a result, the number of searches of "K-pop" in YouTube increases 33 times from 2004 to 2014. Through social media advertisement, Korean entertainment companies narrowed the cultural gap so Kpop could enter the global market easily and make contents familiar to oversea consumers. As Kpop successfully is recognized by oversea consumers, the export of K-pop dramatically increases from $13.9 million USD to $204 million USD between 2007 and 2011. Social media also changes the consumption patterns of K-pop music. Before the digital era, the consumers purchase music products and keep among themselves. However the consumers now actively participate in sharing music products and advertise their favorite artists, K-pop which was less known than English songs gets more advantages.