User:SeanChaudhary

People don't do business with companies, they do business with other people.

"Transforming a brand into a socially responsible leader doesn't happen overnight by simply writing new marketing and advertising strategies. It takes effort to identify a vision that your customers will find credible and aligned with their values.

Brands are faced with the daily challenge of massively scaling their outreach in order to build personal relationships with their audiences. This is only made more possible as brands switch from push to pull dynamics in their marketing.

Embrace the first principles of marketing, which involves brand definition and consistent story telling."