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Performer, designer, artist, Bary Cha Cha has been an arbiter of style long grounded by a passion for the stage and visual arts.

In the 80s, then known as Barry Seah, first carved a niche for himself as one of the select few fashion writers, producer, and “stylist” in Singapore; even before the term became common place within the fashion industry. As a fashion producer, he was known for the dramatic and edgy like that created for fashion brand Jean Paul Gaultier in Singapore. And one of the earliest to take a fashion presentation away from the runway format and turned theatrical event.

His love for theatre also led him to be a performer and a founding member of the “University Dancers”, sponsored under the Centre of Musical Activities by the National University of Singapore. Constantly seeking the now and the new, he by his own admission, accidentally became one of the earliest practitioners of modern dance theatre. Together with fellow open and adventurous undergraduates, they experimented to expand the vocabulary of dance. At first the group met with resistance from the local dance scene and even received scathing reviews. But gradually they gained more popular notice and up to the mid 80’s made appearances in theatres, television, and dance festivals. In 1988, Barry was commissioned as choreographic consultant for the expansive and landmark city celebration event, “Singapore Festival of Arts” opening, centered around the Marina Square complex and waterfront.

In the 90s, saw a re-invention of himself of sorts as he assimilated his experiences of both fashion and theatre into his presentations for various fashion and related brands.

Since 2000, Bary Cha Cha, established his consultancy with a small team of fellow creatives specializing in promotional lifestyle presentations and events, straddling branding as well as interiors. Based in Singapore, he has worked throughout the region from Shanghai to Sydney and count among his commissions, luxury brands like Tiffany & Co, Bulgari and Patek Phillipe.

Ever seeking opportunities to interpolate divergent creative disciplines, he has been creating a confluence of his excursions into ceramic sculpturing, painting, and photography. Over the years, he directed these towards the interstices of space and living. Images of such can be found on Instagram at the handle organica.creatives.