User:Sebastianachirica/sandbox

History
Throughout the 1980's and 2000's, advertisement on television and newspapers were a popular form of spreading information. Jeremiah Lynwood, a media and marketing expert, has had many years of experience on advertisement. His book on 'Digital Advertisement', describes his analysis towards the history and progression of advertisement within the US culture. Lynwood stated that "Thirty years ago, consumers viewed an average of 560 ads per day". This consisted mostly from newspapers, to television shows, to gasoline pumps, and so on. He also stated that, at the time, "American consumers may be exposed to 3,000 commercial messages every day". Within that time frame, many local and big businesses were able to expand, due to the exposure of daily ads. Reaching the early 2000's, the increase of technological advances have created new opportunities for many businesses to grow. The use of cellular phones have created a new portal where broadcasters are able to push their ads on to the consumer, wherever and whenever they want. MLA (Modern Language Assoc.) Lynwood, Jeremiah. Digital Advertising : Issues and Trends in an Online World. Nova Science Publishers, Inc, 2014.

APA (American Psychological Assoc.) Lynwood, J. (2014). Digital Advertising : Issues and Trends in an Online World. New York: Nova Science Publishers, Inc.

Virtual Product placement

. [5] A good example of how virtual advertising is used in our everyday life is used in sports. Virtual advertising uses the latest technology to place an ad in position to the field of play, regardless of camera motion, and the players' movement over the logos. This does not interfere with the viewers experience and allows a gate for many brands to put their image shared with a large scale of people. [6] Recently, the NHL have virtually inserted sponsors on the glass above the physical boards in NHL stadiums. Big brands won’t spend their time or money on hitting a certain region when their main goal is to build global brand awareness. Digital signage opportunities allow these larger brands to purchase signage in a stadium during games that are instead nationally televised. This gets even more expansive thanks to social media outlets like Twitter, Facebook, and Amazon. On the other hand, local businesses sign when there are smaller games going on. The signage is much more affordable and still reaches a vast amount of people. Virtual advertising may even make live attendance more attractive to sport fans because the technology allows the playing field and surround- ing areas to be cleared of advertisements while television viewers at home are exposed to commercials. [7] For the most part, Virtual advertising makes a live attendance more attractive to sports fans, because instead of being at home watching commercials, live fans are able to be clear of advertisements and enjoy the game without having to deal with ads popping up in their face.