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Adtraction is a partner marketing platform headquartered in Stockholm, Sweden, with local offices in 13 European countries. It helps brands in several industries market their products and services online, while allowing marketing partners to monetize their content and traffic. Partners range from content sites, influencers, affiliates, mobile apps and comparison sites. Partners send visitors to an advertiser via tracking links and are compensated according to a Cost per action model when this results in sales on the advertiser website.

The company has its roots in affiliate marketing and its platform is in many ways similar to an affiliate network.

History
Adtraction was founded in 2007 in Stockholm, Sweden.

In 2014 the company was listed as number 57 in the annual Deloitte Technology Fast 500 EMEA, reaching a growth rate of 2 537 percent over the last four years.

On December 7, 2021 Adtraction was listed on the Nasdaq First North Growth Market.

Acquisitions
In June 2021 Adtraction acquired Connects, an affiliate network based in Switzerland.

In October 2021 the company acquired affiliate network Digital Advisor, based in Denmark.