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EO stands for "Search Engine Optimization," which refers to the practice of optimizing a website or online content to improve its visibility and ranking on search engine results pages (SERPs). The ultimate goal of SEO is to drive organic (unpaid) traffic to a website by making it more relevant and authoritative in the eyes of search engines like Google, Bing, and Yahoo.

Key components of SEO include:

Keyword Research: Identifying relevant keywords and phrases that users might search for when looking for information related to your website's content.

On-Page SEO: Optimizing individual web pages by incorporating target keywords in strategic locations such as the title, headings, content, and meta tags. This also involves improving the overall user experience