User:Serendipodous/bl

Marketers are expected to "delight" custoemrs. [effevtive p. 3]

who are the customers? what services do they want? [7]

what will they want in the future [8]

SWOT: Strengths, Weaknesses, Opportunities, Threats

SMART: Simple, Measurable, Achievable, Realistic, Timetableable

Product, Price Place Promotion