User:Seungwonburm/새우깡

Saeukkang (Korean: 새우깡;) is a popular Korean snack produced by a South Korean company Nongshim since 1971. Saeukkang ranks as the most sold snacks in South Korea for more than 30 years and it is exported into many countries worldwide. Around four to five shrimps were used in each package (90g), and parching method was used to make Saeukkang.

The name of the product was from Nongshim's president, Shin Choon-ho. His daughter incorrectly sang Korean folk song Arirang to 'Arikkang', where President Shin got hints from.

History
Nongshim presented Saeukkang, the first snack in Korea. It took a year just for the development, and flours were used as equal as eighty 4.5t of trucks. With the slogan We make our foods using our technology, Saeukkang was highly successful after its release, which signficantly helped Nongshim to grow from low market share and profits. Afterwards, Nongshim released Bananakick in 1978, Honey Twist Snack in 1979, Potato Chip in 1980, and they were also successful. Korean singer Rain advertises the product.

Incidents

 * Criticism rose as the snack's shape and packaging looked similar as Japanese snack Kappa Ebisen in 2005.
 * In 2008, there was a report from a consumer that a mouse's head was found in one of Saeukkang's packaging. However, Nongshim not only concealed the report for a month before formal investigation from Ministry of Food and Drug Safety in Korea(MFDS) began, but also did not recall the product. MFDS did research the actual conditions of product productions of Nongshim's factories in Busan and Qingdao, but MFDS failed to find a connection of mouse's head into Saeukkang.
 * In 2010, there were rice worms found in Saeukkang, and MFDS draw a conclusion that rice worms were not from product productions, but they were from processes of distribution to retail stores.