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Force is with Cristal Beer (La Fuerza está con Cerveza Cristal) is the name of a series of television commercials made for Cerveza Cristal (owned by CCU), broadcast in Chile in December 2003 during the presentation of the movies of the Star Wars saga on Canal 13.

Synopsis
The commercials, which were separated from the broadcast of the film by only a black frame, were inserted in such a way that they appeared to be the continuation of the scene in which the film was before the advertising began. For example, in a scene from Star Wars: Episode IV – A New Hope in which Obi-Wan Kenobi gets up from his seat to open a chest, this is followed by the commercial in which a hand (dressed similar to Obi-Wan's) appeared opening a chest that contained bottles of Cristal beer surrounded by ice; after that, the brand's characteristic jingle plays and its logo appears on the screen, finally giving way to the next commercials in the batch.

In other cases aired during the Star Wars films, Luke Skywalker can be seen in a scene reaching for his lightsaber, but instead obtains a can of Cristal beer, or Palpatine reaching for a can of said product using the use of The Force.

The series of commercials was made for the Compañía de Cervecerías Unidas (CCU) by the advertising agencies OMD Chile and Efex. Felipe Wielandt, brand manager who supervised the project, noted that the campaign sought to "reach consumers that are becoming increasingly aloof".

Reactions
Due to the success of the broadcast of the commercials, CCU decided to carry out a new campaign –called Breaking Zapping (Rompiendo el Zapping)– with new commercials inserted as continuations of scenes during the broadcasts of other films, such as American Beauty, Gladiator and Notting Hill, broadcast also on Canal 13 during February and March 2004. The campaign received the Grand Prix in the Media category at the 2004 ACHAP Awards, and the Great Innovative Eye at the Ibero-American Eye Awards (Premios Ojo de Iberoamérica).

In June 2004, the advertising campaign The Force is with Cristal Beer won the Media Grand Prix at the Cannes Lions International Festival of Creativity, being the first time that a Chilean company received this award; on that occasion it won the awards for Best Use of Television and in the Young Adult category (18-39 years old).​ In 2009 the commercial series entered the Ibero-American Hall of Fame.

The American magazine Ad Age noted that the campaign, which blurred the line between television content and commercials, probably could not be aired in the United States "without invoking the fury of George Lucas". ​ On 15 September 2004 Lucasfilm —film production company in charge of the Star Wars saga— filed a claim before the Council for Self-Regulation and Advertising Ethics of Chile (Consejo de Autorregulación y Ética Publicitaria, Conar), alleging violations of copyright and the Chilean Code of Advertising Ethics, especially with regard to the discernment of the commercial for the audience by being linked to the scene that preceded it during the broadcast of the film. On December 15 of the same year, Conar accepted Lucasfilm's claim, pointing out that the advertising in question could not be used again.