User:Sgadbois/Books/Path to Product

Path to Product
Planning
 * Strategic management
 * Marketing management
 * Brand management
 * Marketing strategy
 * Marketing mix
 * Distribution (business)
 * Promotion (marketing)
 * Positioning (marketing)
 * Pricing strategies
 * Market research
 * Target market
 * Market segmentation
 * Quantitative research
 * Qualitative research
 * Competition
 * Competitor analysis
 * Competitive advantage
 * Psychographic
 * Demographics
 * Sociology
 * Consumer

Tactical Execution
 * Product management
 * Product marketing
 * Product design
 * Product differentiation
 * Product development
 * Software delivery
 * Agile approaches
 * Minimum viable product
 * Product life-cycle management