User:Shailesh Nigam

Shailesh Nigam

Published Author, Digital Marketer, Brand Strategist.

As a marketer & brand specialist with 3 decades of experience of working with the largest MNCs and Indian Corporate Houses, I have always tried to seek curious and, at times, unforeseen connections between brands, consumers, incidents & occasions, and use those insights to build meaningful dialogues & relationships with a brand's consumers. As an author, I try and go beyond the obvious to discover & highlight the shocking realities about various issues that directly impact our choices, our finances, our happiness, our very lives.

Both as a marketer and as an author, I try to understand human behaviour, aspirations & motivations, and how various industries & organizations use & abuse it for their gain. I have captured the essence of it in my book - 'SHOCKONOMICS: Shocking revelations about how your life is being manipulated everyday'. It can be found at https://www.amazon.in/dp/B074P1937J/

Apart from running my own Digital Marketing Agency in New Delhi, India, I also conduct guest lectures on marketing for management students on advertising & marketing using digital and customer relationship management, and also mentor some startups.

One of my own eCommerce start-ups, DesiFirangi.com, has become a Case Study at the prestigious Ivey Business School, Canada, the # 1 ranked international MBA program (outside the USA), before going on to become a HBR (Harvard Business Review) case study.

An invitation to be a jury member the prestigious DMA ASIA ECHO™ Awards 2015 was a moment of serendipity about my own capabilities!

Motto in life: Keep learning. Keep evolving.