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Meta Markets:

It refers to two or more distinct markets that are associated in some way to a product or service. As proposed by Northwestern University’s Professor Mohan Sawhney, Meta market is a cluster of complimentary products and services that are closely related in the minds of consumers, but spread across a diverse set of industries. Meta market is basically a market of markets. So Meta market of a certain market is a market, where you can find everything about that market and everything about markets that are strongly related to that market. A Meta market is a set of products and services that consumer needs to perform a ‘cognitively related’ set of activities.

Contents:
 * 1) Concept of meta markets with examples
 * 2) Metamediaries
 * 3) Meta marketing
 * 4) Advantages of Meta marketing
 * 5) References
 * 6) Source

Concept of meta markets with examples:


 * Combination of various entities within the same industry can be known as a Meta market. Or even in some cases there are some products that necessitate other purchases. For example new automobile market. The consumer who buys a new automobile must also buy insurance from an insurance company or may also need a loan. Meta markets are easier to establish in the web world, than they were before the web, and can prove very effective.


 * Some examples of Meta markets-


 * 1) Askman.com is a typical Meta market for men. You will find everything connected to men there. Also advertisers on that site know that they will be marketing men in general.
 * 2) Maruti Suzuki India through their website marutivalue.com, helps buyers and sellers of second hand cars to sell, buy or exchange Maruti-certified used vehicles.
 * 3) Wedding market involving clothing, chapel, hotel, caterer, decorator and maybe even a consultant.
 * 4) Real estate properties like magicbricks.com
 * 5) Travel and tourism like makemytrip.com or yatra.com

Metamediaries:
 * We can understand metamediaries with the help of the automobile example. When a customer buys a new automobile a smart auto dealer/company would make all three purchases easy for the buyer by partnering with an insurance company and a bank. In this case such an auto dealer is acting as a ‘metamediary’.


 * In automobile Meta market consists of automobile manufacturers, new car and used car dealers, service shops, auto magazines, classified auto ads in newspapers, and auto sites on internet. When a customer buys a car he has to get involved in many parts of this Meta market which creates an opportunity for metamediaries to assist buyers in moving seamlessly in these otherwise disconnected parts.

Meta marketing:
 * Meta marketing is a web-based market process, centred on an event or an industry, rather than a single product. Meta markets are the result of marketers observing the total consumption system and ‘packaging’ a system that simplifies carrying out these product/service activities. And the concept of Meta marketing is to focus all the scientific, social, ethical, and managerial experience. The Meta markets are on the rise because of the increase in accessibility of internet on both computers as well as smart phones.


 * Meta marketing would involve all the marketing activities carried out by the marketers to promote their Meta markets.One of the biggest Meta market is stock market.

Advantages of Meta marketing:


 * 1) Brought new trends in marketing
 * 2) Fast and easy accessibility meaning rather than giving multiple products to one customer, the meta market brings together different customers of the same product
 * 3) Profitable for both consumers and producers, producers get to have strategic partnership and can find ways to retain any customer by providing all possible things at one place and consumers have easier way of acquiring a certain product.
 * 4) The factor contributing most to Meta markets is the convenience of users. Nowadays you can make purchases in one click
 * 5) The Meta market helps facilitate the movement of physical goods through online medium. Take an example of 99acres.com –  a real estate portal. It brings together buyers and sellers or real estate. Yatra.com brings together the travellers and the travel providers. Shaadi.com brings the marriage service providers and the groom/brides family together.

5.	References:

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References:

6.	Source:
 * Marketing management by- Philip Kotler, 13th edition.