User:SharonINK/sandbox

Timeshare Industry PR Expertise

Sharon Scott, RRP, launched SharonINK PR & Marketing in 2006 to assist vendors and suppliers in growing their clientele among timeshare resort developers and managers. So, what will it take to achieve that growth? One thing is clear…every company always needs more business. Even if you’re doing well, you know that long-term success depends on continuous growth.

Scott is uniquely positioned to assist her clients to build their businesses within the timeshare resort B2B community: She is Publisher of the industry's most widely-read and well respected monthly news source, Resort Trades, providing patrons with an unparalleled avenue to access an audience of more than 22,000 individuals through the magazine's online monthly newsletter, in addition to approximately 6,500 individuals throughout the country through the monthly print publication.

SharonINK Services:


 * Formulate strategy to grow your market-share,
 * Establish key messages,
 * Establish good media relations,
 * Develop written materials from web sites to articles and collateral,
 * Launch social networking campaigns, and
 * Organize special events.

SharonINK PR & Marketing is the perfect answer to small-to-medium-sized companies seeking to reach professional decision-makers at companies of every size -- from major-to-smaller developers and management companies, or to smaller single-site HOA-managed properties. Clients may require a full-blown marketing plan, including everything from defining and articulating their unique value-proposition to full implementation of the plan. Others may just need assistance writing a news release or a feature magazine article; no task is too small.

FORMULATING A MARKETING PLAN: THE PROCESS:

Research. Every business owner or manager recognizes that a well-planned strategy is a basic first step to obtaining their goal. Over the years, Scott has developed a proprietary set of questionnaires to help identify and define goals, a company’s positioning and messaging. The planning process goes much deeper: what is the competition doing; who is the audience, what is the company's audience's perception and what should it be, ideally? You get the picture. Using this information, we’ll develop The Plan.

Implementation. Executing your plan requires a mixture of tactics (thus the term ‘Integrated Marketing’). Your campaign might include advertising, promotional activities, direct marketing and public relations – the whole shebang. Then again, we may decide to focus on just one or two tactical approaches. As your PR provider, I recognize that I need to take a very consultative approach. You will find that Scott is a loyal, wholehearted and caring partner to your business. She's in it for the long-term relationship and will be 100 percent in your camp!

Measurement. We need to not only keep the wheels on the bus; but keep the bus moving. So SharonINK will help set up tracking and measurement processes to make sure we continue to head in the right direction and to help us introduce any course corrections that may be required.

Visit SharonINK.com or email Sharon@SharonINK.com to review client testimonials, hear about her experience in the industry since 1989 and to find out more about how SharonINK PR & Marketing can assist your business.