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Julian Rouas

Life and career
Rouas arrived in Los Angeles at the age of 19. Through several chance meetings and lucky encounters, he came into contact with stars like Sharon Stone and Michael Glaser; and offered them tennis lessons. These relationships got Rouas into the circle of Hollywood's elite and presented him the opportunity to fully pursue his perfume and cologne endeavors.

Rouas began research, development, and design of aftershave and fragrances for Rica Levis. He decided to pursue his passion for fragrance, and founded the retail company Perfume America in 2008. The company developed more than 20 fragrances in its first three years and designed all the glass bottles for each fragrance.

Rouas founded Julian Rouas Paris, Inc. and opened a store at the Westcliff Mall in Toluca Lake, California on December 6, 2009. The company teamed up with French perfumer Joseph Rubino, also known as "The Nose of Grasse," and Joe Jackson, the father of the late pop-singer Michael Jackson, to develop and perfect the two scents that would become "Jackson's Tribute" cologne for men and "Jackson's Legend" perfume for women in 2011. The company has operated as Beverly Hills Fashion Paris Group, LLC. since 2015.

Rouas arrived in Los Angeles at the age of 19. Through several chance meetings and lucky encounters, he came into contact with stars like Sharon Stone and Michael Glaser; and offered them tennis lessons. These relationships got Rouas into the circle of Hollywood's elite and presented him the opportunity to fully pursue his perfume and cologne endeavors.

Rouas began research, development, and design of aftershave and fragrances for Rica Levis. He decided to pursue his passion for fragrance, and founded the retail company Perfume America in 2008. The company developed more than 20 fragrances in its first three years and designed all the glass bottles for each fragrance.

Rouas founded Julian Rouas Paris, Inc. and opened a store at the Westcliff Mall in Toluca Lake, California on December 6, 2009. The company teamed up with French perfumer Joseph Rubino, also known as "The Nose of Grasse," and Joe Jackson, the father of the late pop-singer Michael Jackson, to develop and perfect the two scents that would become "Jackson's Tribute" cologne for men and "Jackson's Legend" perfume for women in 2011. The company has operated as Beverly Hills Fashion Paris Group, LLC. since 2015.

Early Life
Rouas was born in Nice, France on September 5, 1977. His mother, Marie Rouas (nee Elmeshali) works as a chef. His father, Roger Rouas, is a Moroccan restaurant owner. Julian began playing tennis at the age of 7 and played the sport throughout high school. He graduated from Fuon Cauda High School in 1994.

Julian worked for Antirouille at Rue Lamartine selling TVs and VCRs during and after high school to earn extra money. He learned that sales came naturally to him. He also worked in the real estate and insurance industries. Rouas was introduced to the fragrance business in 1996 when he met several industry professionals at a charity event in Monaco. That same year, Rouas moved to the United States.

Controversy
Rouas is perhaps best known for launching the fragrances branded after the late King of Pop, Michael Jackson.

Bravado International, a company that owned the rights to all Michael Jackson-branded products, sued JRP and Joe Jackson in Los Angeles court shortly after the products launched. Bravado claimed the fragrances violated trademarks and copyrights, and that JRP and Joe Jackson were not authorized to launch the fragrance line without its permission. Joe Jackson said he had a foundation to launch products in the name of his son. Joe further stated, "I am the father, he was my son, and I can decide what to do on his behalf." LaToya Jackson, Michael's sister, also said she supported the fragrances as a tribute to her late brother.

The lawsuit settled out of court in 2013.