User:ShelbyyC/sandbox

Holocaust Advertisement In a 2003 campaign, PETA compared modern agricultural practices and eating meat with the holocaust. The aim of the advertisement was for viewers to consider that the same mindset which allowed the routine and systematic murder of animals also allows the routine and systematic murder of human beings. These advertisements were adopted by PETA Germany but were later removed[12]

Images of PETA's Advertisements (include images of the ads and campaigns that they discuss in order to make it more clear to readers, what exactly they are referring to) This advertisement displayed below was seen as very controversial, as it explicitly depicts an overweight person in a manner that compares them to a whale, and suggests their fat as something that should be lost. This can be regarded as an example of PETA's use of fat-shaming in their campaigns. The following academic author, Connie Russell, writes about fat pedagogy and sexism, and has commented on this particular ad. Russell argued how this is an example of an ad that dehumanizes fat people, particularly women, and how problematic this is for both humans and animals alike; in that it is only possible in a sexist, fat phobic, and speciesist context.[9]

Over-Sexualization of Women (add near the Veggie Love topic) The following advertisements are examples of how PETA has been continually accused of over-sexualizing women. The practice of "primary rhetorical activity" is the staging of image events for mass-media dissemination. PETA uses tactics that are over-the-top and newsworthy. The controversial topics and images included within their advertisements and campaigns aid in achieving their organizations goal to be noticed by new sources and the public[10].

Although PETA's ads may fail as direct action on the issue they are fighting for, they do succeed as image events that capture people's attention. According to the following academic scholar, Kevin DeLuca, success comes in reducing a complex set of issues to symbols that break people's comfortable equilibrium, get them asking whether there are better ways to do things[11]. PETA's ads attempt to disrupt people's comfort zones in order to get them talking about the issues that their organization stands for.

Rape vs Dairy Advertisement (add to the Autism and Dairy section) A video advertisement for PETA was released which made the comparison between female sexual assault (rape) and the exploitation of dairy cows. This ideology is further perpetuated by Gary Yourofsky on several occasions.

Rape vs Fur Advertisement (add to the Autism and Dairy section) PETA has released multiple advertisements encouraging the public not to wear fur. PETA representative and animal rights activist, Gary Yourofsky, made several comments that linked a person wearing fur to be deserving of rape. "Every woman ensconced in fur should endure a rape so vicious that it scars them forever. While every man entrenched in fur should suffer an anal raping so horrific that they become disemboweled"[13]. (see "Gary Yourofsky" section below for additional information)

Gary Yourofsky (nothing about him at all - add whole new section) Gary Yourofsky was hired by President of PETA, Ingrid Newkirk, in 2002 as an official national lecturer. Within this position, he was able to make a huge global impact with his most famous speech titled 'The Best Speech You Will Ever Hear', which has been translated into numerous languages and viewed millions of times via YouTube[16].

Yourofsky has been known to make controversial comparisons between the injustices of animals, and those of humans. With quotes such as: "And if you think there is such a thing as humane slaughter. I'm curious, do you also think there is such a thing as humane rape?", "My meat, cheese, and egg loving friends, ... you engage in carnivorous bestiality on a daily basis", and "Is the slaughterhouse the problem, or is who is getting killed the problem? If it were jews who were getting killed, people would be screaming bloody murder"[17]. In addition to comparisons of eggs as chicken periods, and milk products containing pus, blood, and being the byproduct of a raped cow.

Yourofsky was ultimately fired (disassociated) from PETA.