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Emma Alam
Emma Alam is a World Memory Champion, World Speed Reading Champion and World Mind Mapping Champion (junior category). Emma also holds 2 Guinness World Records.

Articles and Media Publications
eTribune - Pakistani girl wins global speed reading competition

eTribune - Pakistani girl wins global memory competition

Geo News - Emma Alam wins World Memory Championship 2020

Gulf News - Pakistani girl wins World Memory Championship 2020

Runway - Emma Alam Wins Global Memory Competition

Guinness World Records
Emma currently holds two Guinness World Records.

=== Most random words memorized in 15 minutes (410 words). === On 20 December 2020, memory athlete Emma Alam (Pakistan) successfully memorized 410 random words in sequence in 15 minutes. The feat took place at the 29th World Memory Championship, held from 18 to 20 December 2020 in Karachi, Sindh, Pakistan. Competitors in this discipline have 15 minutes to memorize a series of random words in sequence and are then given 35 minutes to recall as many as possible. The words are sourced from an internationally recognized dictionary.

In this contest, the words are presented in columns of 20, and contestants score one point for each word correctly recalled and spelt. One mistake reduces the score for that column by half, and a second mistake in the same column reduces that column’s score to zero. Emma Alam was born in 2002 and started competing in memory contests in the beginning of 2019. She has competed in various national and world memory and mind-mapping championships. She holds the title of World Memory Champion 2020, having earned the highest accumulated points at that competition.

=== Most names and faces memorized in 15 minutes (218 names) === On 19 December 2020, memory athlete Emma Alam (Pakistan) broke the record for putting names to faces by correctly spelling and recalling 218 at the 29th World Memory Championship. The contest was held from 18 to 20 December 2020 in Karachi, Sindh, Pakistan. Competitors had 15 minutes to memorize as many names and faces as possible, and then a further 35 minutes to recall them.

In this contest, color photographs of different people are provided (head and shoulder shots without backgrounds) with a first name and a second name printed underneath each picture. Names are assigned randomly to avoid competitors obtaining clues to the name by the ethnic origin of the face. Emma Alam was born in 2002 and started competing in memory contests at the beginning of 2019. She has competed in various national and world memory and mind-mapping championships. She holds the title of World Memory Champion 2020, having earned the highest accumulated points at that year's competition.