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A La Carte Cable
A la carte cable television is a model which heavenly relies on the conceptual interests of the viewer. It acts on the attentiveness of the consumer in a sense that they pay for the channels in which they subscribe. This model contradicts the standard form of bundle packaging, which is accepted method of modern television broadcasting. Since the idea was proposed, a la carte television has mustered a lot of controversy. Corporate companies, politicians, and consumers have conflicted beliefs on why a la carte should or shouldn’t be mandated in American homes. These differences in opinions have resulted in an intense debate about how much control the viewer is supposed to have. As a result the battle to control the airways still rages forward.

Supporters
Supporters of a la carte suggest the model will benefit the consumer in numerous ways. They believe that admittance to viewer’s choice programming will save the average household a lot of money. This is because the consumer will only pay for channels that are relevant to their interests, as oppose to subscribing to channels in bundles. It will allow the consumer to watch programs that are relevant to his or her life, instead of skimming through networks in which they show no interest. It would also put local channels at an even playing field, since the consumer ultimately decides what is being watched. Advocates of a la carte strongly believe that if it is mandated, the programming packages will help the economy a great deal.

The PTC Parents Television Council believes that not enforcing a la carte makes their jobs as parents more difficult. In an age where sexual and violent content is becoming more vivid on television, a la carte is a way for families to control what their children watch.

Critics
On the other end there are many that detest the concept of a la carte cable packages. One of the reasons they believe viewers choice would do more harm than good is because it would narrow the advertisement avenues. With a smaller broadcast outlet advertisers would have less room to promote products. This would create mass complications in American society that are not congruent with modern ways of life. A la carte would result in a trickle down affect, which would ultimately influence the entire economy.

Another reason people do not like the idea of a la carte cable is because they feel with a narrow advertising market, the costs for these channels would eventually increase. This is due to the fact there would be less to sell the product. Popular channels such as ESPN would eventually cost the consumer more than they originally expected.

In a time where modern technology is such a dominant factor in today’s culture, many also believe a la carte is unnecessary because it happening naturally. With websites such as You Tube playing such a dominant role in entertainment, critics suggest a la carte will in evidently happen. Enforcing a cable program would only complicate things because, broadcasters would have to conduct a complicated system in order to track each individual household.