User:Shilpa Choksi Marigold Watches

About: Shilpa Choksi is the face behind Marigold Watches. Her brand is the sole brand in India designing such bespoke custom made watches with unique shaped dials in gold, diamond, precious stones and Swiss ETA movements. Inspired by various aspects of life she creates timepieces with a blend of a classic and traditional touch for the true connoisseurs of art.

Biography:

Shilpa Choksi the creator of Marigold Watches hails from a prominent business family of Ahmedabad. Shilpa, with an artistic bent of mind from childhood wanted to achieve a dream which has turned into a blooming tree today. As a child, she noticed that watch being the most essential accessory came in only monotonous shapes of round, square or oval. Being a fervent fan of watches, she aspired to give a new life and identity to this vital piece of accessory and come with something more unique and extraordinary making the conventional shapes a thing of the past. She had a vision to see the wrist watch not just as a functional piece to show time but as a piece of art, jewellery and as an heirloom. She completed her graduation in Commerce along with Business Communication. She realized that her passion was in art and designing and the commerce line was not what she wanted from her life though it taught her a lot. Her zeal and never give up spirit led her to switch from business line and take a step into designing where she could accomplish her aspirations. At the age of 40 being married and with two daughters, she dared to do something different and pursued her goals. She trained herself in a number of courses of designing, jewellery designing, diamond grading, CAD and CAM. She had the ability to fight the odds, where people would want her to design jewellery she stuck to her passion, took the road less traveled and continued to her dreams for designing exclusive watches. Shilpa had the courage to carve a niche for herself, make a brand and sustain it slowly and expand. Watch world is a very brand conscious market where local manufactures are given no credit but she took the risk to do something out of the ordinary and just concentrate on the watch segment with Marigold.

Accolades: Shilpa Marigold has been awarded for the following awards: 1. “Outstanding Business Performance Award” in the innovative category by GCCI 2. “Indian Achiever’s Award for Women Entrepreneur” by Global Achievers Foundation 3. “India Gold Star Award 2010” with Medal from Intellectual People and Economic Growth Association 4. “Asia Pacific Gold Star Award” by Global Achievers Foundation. 5. Moreover, she has also been nominated by Ernst & Young for Leaders of Tomorrow Awards 2011. 6. “Emerging Woman Entrepreneur Excellence Award 2012” by Small & Medium Business Development Chamber of India

Designer's Message:

I've always believed the watch is an integral part of any ensemble. As precious and rare as time itself, every timepiece is a reflection of the celebration of life. I feel capture the moment, don’t let it tick away. Every timepiece reminds you of the fact that

"Life is beautiful, Live the moment And make the most of it!" __NOINDEX__