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Social media marketing services On a global scale, there are 100 million people using Facebook. Imagine the potential risk that is for the fight. Having an authoritative social media presence is similar to a billboard that shows the entire western world. Such as Facebook, the potential customers may also be active on Twitter, micro blogging (SINA Weibo), Google Plus, or Tumblr also. Some companies have to hire individuals or large teams who take responsibility is to build and maintain the portal on these platforms, which means that there are always people who are ready to interact with other users to enhance the brand. The above model can be used to analyze the social media marketing model. From the media marketing, mainly refers to the attributes attributed to their own official website, micro-site, corporate micro blogging (SINA Weibo), WeChat public account as a new platform, and a series of related media marketing, in their own "account" channels to disseminate their own information, So as to obtain the outside of their own a concern and recognition of behavior. For civilians, generalization, the autonomy of the communicator perspective, coupled with electronic information marketing hand, to a specific target audience to pass the marketing content of the normative.

Then search further information among micro blog users: 41.24% of the microbloggers will search the products on searching engines such as Baidu, Google, 360so; 29.93% of them will search more from professional websites; 29.42% of them will search information on the platform. And some posts can be wasted because of inappropriate links: 20.32% microblog users give up searching without links in the posts 20.32% give up as wrong and irrelevant links attached. Reference: Available at: http://marketingtochina.com/weibo-in-china/

Social media marketing, and online shopping systems mainly rely on technology and the internet, which allows for 24 hours a day, 7 days a week customers service. Especially, when people doing online shopping, have less limited for location, opening hours, goods can ship around the whole world. Benefit retailers to direct customers from physical store to store online, which also create new opportunities for companies and individuals, if they are lack of money to manage an outlet or physical store, in this way use the capabilities of digital marketing.

Another advantage is that digital marketing is not difficult to be measured, which allows businesses to gain knowledge and reach their market by Internet. For example, nowadays, Taobao is leading icon in both B2C (business to consumer) and C2C (consumer to consumer) online shopping market in China. Taobao had more than 190 million registered users at the end of April, 2010. (Taobao, 2010) Taobao Is Part of a Family of Sites Besides Taobao.com, the Taobao network includes many sites: •	TMall – A B2C platform meant to provide real goods only. Businesses must prove their authenticity in able to sell on TMall. •	Alipay – China’s most popular online payment solution. •	Alibaba – B2B trading platform. •	Yitao – A shopping search engine. •	Aliwangwang – Chat app integrated with Taobao.

Effective combination of diversified offerings Taobao combines segment businesses effectively to enlarge the customer base. Take Alipay for example, a third-party online payment platform, provides a more efficient and safe payment service for both customers and sellers. This service ensures the security of transaction also enables buyers to confirm the quality of goods before pending to sellers.

Corporate cooperation with banks Taobao undertakes economic cooperation with the various major banks in China such as ICBC, BOC, to ensure transaction security of the banking system through Taobao sales. The cooperation links the banking transactions on its website to be well approved by the frequent deceive and security code.

Since 2012, Taobao started to accept international Visa and MasterCard credit cards, layter in 2011 AliPay accept both domestic and international debit/credit cards, which helps their e-commerce business become global. Reference: Available at: https://world.taobao.com/ Available at: http://www.alibabagroup.com/cn/global/home