User:Shira.brianne/sandbox

= Nudestix = Nudestix, is a cosmetics makeup company founded in Toronto, Canada in 2014.

The company has heavy influence on social media. Nudestix devolve an online cosmetics through the "push-pull" marketplace, enabling dialogue and showing the lifestyle company's support to the overall brand experience. The cosmetics and skincare industry is a site at which individuals look to for value beyond product and price. The interactivity offered through social media sites and their influencer strategies help the brand to create a dynamic, two-way experience. The company started with 13 makeup crayons (or pencil products); each which serves as an east to use bronzer, concealer, lipstick, blush, or eyeshadow. They serve as easy to use products, for versatile looks. Praised by Glamour magazine for mastering the "no makeup" makeup look, are also known for being cruelty free and eco friendly.

The brand's motto is #GoNudeButBetter.

Background
The company was started in 2014 by Ally, Taylor, and Jenny Frankle. Jenny Frankle, matriarch of the family, had previously worked at M.A.C Cosmetics as a product developer and co founded the Canadian cosmetics company Cover FX. In 2011, she decided to take a break to work on her own projects and spend more time with her daughters Ally and Taylor. As an industry veteran (*) Jenny had the vision to use her chemical engineering background, and the passion of her millennial aged daughters, to create a makeup product line suited for an easier lifestyle. The trio wanted to create a brand that moved away from precision and application, by creating a brand that focused on comfortable and casual; makeup that would be suitable for an on-the-go, busy, lifestyle. Nudestix cosmetics feature products that are easy to wear and easy to use products.

While the mother handles the business side of the company, daughters Ally and Taylor are the voices and faces of the brand. The two girls are the "driving forces behind brand messaging and social media platforms". The female group positively adds to the modern "female aesthetic community", by creating universal products that can be applied for minimal effect, reflecting one's own natural beauty; as the face of the brands, the daughters create tutorials and personalized content to appeal to their audiences, and create brand loyalty. Through makeup tutorials on their own social media channels, Taylor and Ally, have become influential in the makeup community.

Investors
In 2015 Alliance Consumer Growth (ACG) invested a minority capital investment Inve4stors: Alliance Consumer Growth (ACG) invested 2015. ACG is a consumer focused private equity firm, that has invested in millennial focused companies.

Celebrity investors include Hillary Duff, who has also invested in skin care brand Kopari and Chelsea Handler, who supports female founded brands.

"Influencer Strategy"
Nudestix also relies on influencer marketing. influencer marketing involves marketing through personalities on social media and user generate content platforms. According to eMarket, a 2015 study showed 67% of marketers to use inluener content for promotions, and 59% of marketers said to have used influencer related marketing tactics for new product launch. Nudestix encourages others to become and extension of their brand's voice. On their website, Nudestix has a submission form for any member of its audience to become an influencer or brand ambassador, or what they call a "BabeBoss". Nudestix asks for those "who inspire confidence, celebrates success, and embraces their unique self", by entering your name, email and URL to a personal blog or Instagram account. By doing so, individuals will be eligible for the following:


 * 1) Influencers will be the first to get new products. They are suggested to try products and share on their chosen social media platforms.
 * 2) Receive an affiliate code of 15% off products. Friends and family of the affiliate will be able to save 10% when shopping online.
 * 3) The chance to be featured as an influencer of the month on all Nudestix platforms.

Animal Testing and China Market
A poll in the United States found that knowledge of a cosmetic companies' animal testing would "influence purchasing decision 60% of respondents between age 25-34". Nudestix has been able to maintain it's ban on animal testing, even when entering the Chinese market. The China cosmetics market has regulations related to required pre animal testing. Nudestix was able to maintain their cruelty free status by woking with manufacturers in Europe and provinces of China exempt from the law, so they would no longer be mandated by pre market testing.

Retailers
By 2018, Nudestix was being sold in 740 retail locations, in addition to its online outlets. Among retailers are Sephora (the company's global retail partner) and Space NK (retailer in the U.K). The products are also available at Nordstroms and Ultabeauty.

Collaborations
Nudestix has collaborated with several influential artists in the makeup community like Jose Corella and Mary Phillips.