User:ShivankShekhar1996/sandbox

What is User Generated Content?

User generated content (UGC) occurs when a products customers create and disseminate online ideas about a product/firm. UGC is advantageous as it reduces the cost and increase a brand's reach. Digital tools have made easy for this to happen. UGC is characterized by the following three characteristic -


 * Contribution by users of product
 * Creative in nature
 * Posted online/easily accessible.

It is also considered to be a very subtle form of marketing.