User:Shmills/sandbox

GoSwim is a privately owned educational organization created in 2002 by Glenn Mills and business colleague Barbara Hummel with the goal of educating swimmers and coaches on proper swimming technique. GoSwim has over 2,500 short educational videos, of over 30 Olympians, NCAA Champions, and USA National Team Members. GoSwim is a freemium service; free users receive a daily video that is based on a 'weekly theme', while premium users unlock the entire video library as well as other platform-specific features.

History
GoSwim was founded in 2002 by Glenn Mills and Barbara Hummel. Initially building a library of 40 DVD's, made up of thousands of individual clips. Goswim's next goal was to put this information into the hands of the swimmers. With the introduction of the GoSwim iPhone app in 2010, swimmers and coaches could then access Goswim's drills and technique content from anywhere.

In 2011, GoSwim rolled out the new subscription-based platform. Offering all of its content for a monthly fee. With the subscription platform came new tools allowing coaches to form 'training groups' where they can share GoSwim's technique content with their swim team, to then work on that specific skill at practice.

Content
GoSwim.tv aims to give athletes and coaches the tools to educate themselves on proper swimming technique. The videos are called 'Lessons'. These Lessons are categorized first by 'Stroke': All Strokes, Breaststroke, Backstroke, Freestyle, Butterfly, Starts, Turns. Then By 'Expertise': 1.Beginner, 2.Learning Strokes, 3.Learning Swimming Skills, 4.Competitive Swimming, 5.Elite Swimming. and finally into 'Fine Points'. The Lessons are also grouped into Courses designed around a specific learning goal, or a specific elite athlete's technique.

GoSwim's website is meant to be a supplement to its videos, because the site has teaching tools allowing coaches to share the content with their swimmers. As well as mobile apps allowing users to view the content from their mobile device.

Platforms
GoSwim's website, GoSwim.tv, is GoSwims most feature-rich platform. GoSwim also has two functioning iPhone apps; GoSwim Deckshots and GoSwim lite.

Features
Goswim.tv has a number of teaching tools; coaches set up 'training groups' and add their athletes to these groups. Then coaches are able to schedule the GoSwim content with the athletes through these groups. GoSwim Deckshots syncs directly with your GoSwim.tv account and training groups, allowing you to film your swimmers from inside of the app and share the videos directly with them. GoSwim Lite allows you to access all of GoSwim's content from the palm of your hand.

Recognition
GoSwim has recieved National and International Recognition


 * International Swim Coaches Association (ISCA) interviewed Glenn Mills for their podcast
 * Rockwood Swim Club had GoSwim out for a visit to perform a team evaluation
 * Kurt Schallitz - "There is at least one fabulous website out there (www.goswim.tv) that will allow you to view many Olympic swimmers"