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SSENSE

SSENSE is an international fashion platform that sells products from a selection of independent, luxury and streetware designers and produces its own original editorial content. Based in Montreal Canada, the company was founded in 2003 by three brothers; Rami, Bassel and Firas Atallah. The platform currently serves 114 countries and operates in French, English and Japanese.

History

SSENSE was founded and incorporated in 2003 by brothers Rami Atallah, Firas Atallah, and Bassel Atallah as chief executive officer, chief financial officer, and chief operating officer, respectively. Rami originally built the SSENSE platform as part of his graduate thesis for his computer engineering degree, he then enlisted his brothers to help turn his project into a business.

2004 - SSENSE opened its first freestanding store in Montreal.

2006 - The ssense.com website was officially launched.

2010 - SSENSE relocated its retail space in the historic district of Old Montreal.

2012 - SSENSE launched the world’s first shoppable music video “I Think She Ready” starring FKi 1st, Iggy Azalea, and Diplo.

2013 - The company relocated its headquarters and warehouse to its current 100,000 sq. ft. space in Montreal's Garment District to accommodate its growing team.

2015 - SSENSE appointed Joerg Koch - founder and editor-in-chief of the magazine 032c - as its first editor-in-chief.

2016 - The website launched in Japanese with all editorial content and product information available in Japanese as well as offering fulfillment in Japanese Yen.

Current operations

SSENSE currently employs over 300 full time staff, achieves approximately 32 million page views per month, and has had 82 percent compound annual sales growth since its first year.

SSENSE makes the majority of its revenue from luxury brands such as Valentino, Balmain, Saint Laurent, Givenchy, Comme des Garçons, and Vêtements but the platform is also said to be operating outside the confines of the traditional fashion sphere with unconventional buys, strong connections to art, music and creativity, and a sophisticated blurring of streetwear and high fashion.

Almost 80 percent of SSENSE clientele are said to be millennials, aged between 18 and 34.

Awards and accolades

In 2014, the founders of SSENSE were bestowed the Entrepreneur of the Year award by Ernst & Young.

Rami Atallah was named to The Business of Fashion BoF 500 in 2014, 2015, 2016 and 2017, a professional index presented by The Business of Fashion, identifying the people shaping the global fashion industry.

In 2014, SSENSE was named as one of the 30 leading global menswear retailers in the world by the Italian Prime Minister Matteo Renzi and The Business of Fashion.

In 2017, Rami Atallah was named Honorary Chair of the 2017 Canadian Arts and Fashion Awards.

Rami was named to the jury for the 2017 International Woolmark Prize competition alongside industry leaders.

External links

Official Website.

Categories

Fashion

Internet

Online Retailers

Clothing Retailers

Streetware

High end Fashion