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Lavendus Water
Lavendus Water is a birth child of a dream to empower rural communities through one of the most uncommon precious resources found in South Africa today… Water. The company was founded by Moeketsi Edwardson Matube, a rising personality in the bottled water industry. Moeketsi has a burning desire to make a difference amongst the poor and forgotten communities of South Africa through sustainable business models that benefit rural communities directly.

The company's business model is based on purifying and bottling Natural Mineral Water that is sourced responsibly from South African rural communities which were largely displaced in the apartheid era of South Africa's history. The company's primary goal is to restore the lost dignity to the rural communities of South Africa. Their products, are not merely marketed as just another commodity but rather a means of support and empowerment for the many forgotten faces of Rural South Africa.

Since communities often recieve as much as 20 percent of the gross cost of manufacturing their bottled water in the form of Royalties, the company enforces a strict and rigourous process of vetting prospective communities that it identifies for their community development programs. Communities must present a business plan that covers the aspects of how they would be operate the Bottling Plants in their areas as well as the projects that will be instituted for their development via a Non Profit Organisation. The Non Profit Organisations must also be administered by top legal and accounting firms to ensure that the money is directed in the prescribed manner as per the business plan.

Quality Assurance
Water that is bottled by the company is tested at source by the CSIR to ensure that it is fit for human consumption. Periodic tests are also carried out by Lavendus Water to ensure that there is consistency in the quality of the product that bears the Lavendus Brand