User:Shopcider/sandbox

Cider (shopcider)

Cider (sigh-der) is one of the fastest growing global e-commerce fashion retailers that sells trendy women's clothing at accessible prices. The digitally-native brand was founded in 2020 and has accumulated over 10 billion impressions on social media. Cider's cult following includes over 7 million followers (also known as the #cidergang) and celebrities such as Jennie of Blackpink, Kaia Gerber, and Belgian singer Angéle. Cider completed a B-round financing of $130 million, led by DST Global and followed by Greenoaks Capital and A16Z on September 2, 2021. Cider is currently valued at over $1 billion, making it one of the fastest growing companies in the world. Cider is currently going through its fourth round of financing.

Brand Pillars

Cider has three brand pillars: joy, global togetherness, and smart fashion.

JOY

The company celebrates personal style by being one of the first to introduce online shopping through the idea of "Pick A Mood." Pick a Mood enables customers to shop for products based on how they feel and/or how they want to feel. These "moods" come in a variety of categories: Feeling Cute, Feeling Sophisticated, Feeling Romantic, Feeling Cool, etc. This encourages customers to explore their style through self-expression instead of being marketed to what specific style to wear. Cider offers a wide range of sizes from XS–4XL (US sizes 0–24) in belief that everyone should have access to trendy style.

GLOBAL TOGETHERNESS

At present, the company's Global Creative Center is in Los Angeles, but has offices in Guangzhou, Beijing, and additional branches located in New York, London, Seoul, and Paris. Their warehouse locations are in multiple countries. Cider employees live across 14 countries. The brand maintains world-wide popularity by serving a diverse range of regions. Currently, Cider ships to consumers in over 130 countries. Its ability to captivate trendsetters and celebrities from around the world has led to the creation of a global community in which followers interact with each other and Cider via TikTok, Instagram, Discord, and live events. In the past, Cider participated in Metaverse's Fashion Week and opened a store in Decentraland. People from around the world were able to interact with Cider's fashion show, virtually mingle, and shop digitally wearable NFTs.

SMART FASHION

Cider prides itself in entering the industry through their smart-fashion approach. Committed to celebrating this model, the brand only produces a controlled number of specific styles and products, aiming to eliminate over-production and product waste. The model also allows for accessible prices since fewer items are being made.