User:Shriyanv/Marcel Saucet

Dr. Marcel Saucet

Dr. Marcel Saucet, born June 4, 1981 in Nice France, has a doctorate in management science. He is associate professor and researcher at the University of San Diego,[1] the United States of America and director of new marketing concepts laboratory, www.LCAconseil.net[2] and marketing agency "Street marketing™"[3] [4]. He works with large multinational companies and gives lectures worldwide on the Street Marketing ™ [5][6]. He is the author of numerous research articles and books like "Innovator, Innovate response to the crisis" and[7]"Street Marketing ™"[8]. He is considered as the world expert in Street Marketing ™ with Bernard Cova, a professor at Bocconi University.

Contents [hide]

1. Training 2. Professional career 3. Researches 4. References 4.1 Works 4.2 Book chapters 4.3 Articles 4.4 Interviews 5. Notes and references

1. Training [edit] He completed his Bachelors at the age of 16 and five years later, Master of Science in Management specializing in marketing at the University of Nice-Sophia Antipolis (2003) with honors. He obtained his PhD in ES Management Science with highest honors in 2007. He completed his doctoral thesis on Marketing Innovation in the cosmetics industry. In his research, he invented the concept of micro innovation, it extracts the chaos theory in physics: a micro change in the identity of the product brand of global upheaval. During his studies, he held numerous positions including associative Vice President of the University of Nice from 2005 to 2007. At the end of the term he created the Alumni Association of the University in Nice and became the president in 2010 and 2011.

2. Professional career [edit]

Product Manager and Marketing Manager of a small business, Cosmetics applied from 2002 to 2006, he led the development of products Biosiris, Vitalithé, Bakea for France, Canada, Belgium, Brazil, Europe and Southwest Asia. Following his PhD, he decided to create his consulting and training laboratory in marketing and managerial innovation, LCA Conseil (Consultants Associates). As a marketing and communication agency specializing in new unconventional marketing approaches, his consulting and training laboratory implements strategic recommendations for brands wishing to differentiate themselves through innovative campaigns and creations [9]. Through the formation of LCA Consulting & Training division, Marcel Saucet provides initial training in many business schools in France and abroad. Associate professor and researcher at the University of San Diego, California since 2010, he was brought to speak at USC in Los Angeles, the University of Miami, the University of California at Berkeley, HEC and BIMTECH Institute in India[10]. In 2013, he launched his agency Street Marketing ™ communication of which he is custodian of the brand in Europe and North America. Eponymous agency is the new method of non-conventional communication. He brings his expertise in this area which remains one of the world pioneers. He has performed consulting and training for Lanvin, Deezer, Azzaro, Thierry Mugler, Clarins, Porsche Design, Swarovski, Armani and Guerlain, Intel, PEA Consulting, The Chamber of Commerce of Paris, Lancaster and Lancôme[11].

3. Researches [edit] Research professor at the University of California San Diego[12], he has focused his research around the illegality of Street Marketing ™, street marketing and alternative[13] marketing. Author of books "Innovator, Innovate response to the crisis" and "Street Marketing ™", the first comprehensive book written on the subject (a specific introductory fifty pages was written in 2006 by Yohan Gicquel), he has also written numerous research articles such as "Street marketing: a non-regulatory practice "Bernard Cova appeared in Marketing Decisions (September 2013) ,"[14]Marketing not Convenzionali, notizie e futuro della ricerca "[15] appeared in Micro & Macro Marketing (December 2013) and the chapters" Unconventional Marketing: Made from Guerrilla to Consumer, "16 in Routledge Companion on The Future of Marketing.

4. == References ==

4.1 Works [edit] Street Marketing ™, Diateino Edition, October 2013. Innovator, Innovation Facing Crisis, The Tower of the Winds Edition, Nice, 2009. Street Marketing ™ second edition Diateino Publishing, November 2014.

4.2 Book chapters[edit] Chapter "Unconventional Marketing: Made from Guerrilla to Consumer," with Bernard Cova, in Routledge Companion on The Future of Marketing, Routledge, September 2013. Preface The mark on the couch, ed. S. Tomasella, LCA Edition, Nice, 2012.

4.3 Articles[edit] The Secret Lives of Unconventional Campaigns: Street Marketing on the Fringe, with B. Cova of Euromed target: Journal of Marketing Communications, special issue on ambient / street marketing). Street marketing: a non-regulatory practice with B. Cova (Euromed), Marketing Decisions, in press (september 2013?). Marketing not Convenzionali, notizie e futuro della ricerca, with B. Cova, Euromed, under review at Micro & Macro Marketing (in press, december 2013). Strategies.fr: Street Marketing ™, brands are no longer on the street (30/09/2014).

4.4 Interviews [edit] BFM TV on your marks: The Evolution of Street Marketing ™ in France (October 5, 2014)

5. Notes and references [edit]

^ http://www.sandiego.edu/law/faculty/profiles/bio.php?ID=1003 ^ http://lcaconseil.net/fr/ ^ https://en.wikipedia.org/wiki/Street_marketing ^ http://streetmarketing.lcaconseil.net ^ http://bases-marques.inpi.fr/Typo3_INPI_Marques/marques_fiche_resultats.html?index=1&refId=12349288_201416_ctmark&y=0 ^ http://tmsearch.uspto.gov/bin/showfield?f=doc&state=4808:k9i1a9.2.1 ^ http://www.amazon.fr/Innovator-Innover-face-%C3%A0-crise-ebook/dp/B007VCTSTY/ref=sr_1_1?ie=UTF8&qid=1391780593&sr=8-1&keywords=Innovator+marcel+saucet ^ http://www.amazon.fr/Street-marketing-Marcel-Saucet/dp/2354560826/ref=sr_1_1?ie=UTF8&qid=1391780603&sr=8-1&keywords=Street+marketing+marcel+saucet ^ http://lcaconseil.net/fr/experts-mondiaux-conseil-street-marketing/ ^ http://marcel-saucet.fr/conseil-et-formation/cours-et-conferences/ ^ http://lcaconseil.net/fr/clients/ ^ http://www.sandiego.edu/law/faculty/profiles/bio.php?ID=1003 ^ http://marcel-saucet.fr/travaux-de-recherche/ ^ Le street marketing : une pratique non règlementaire ?, with B. Cova (Euromed), Décisions Marketing, in press (september 2013). ^ Marketing non convenzionali, notizie e futuro della ricerca, with B. Cova, Euromed, under review at Micro & Macro Marketing (in press, december 2013). “Unconventional Marketing: from Guerrilla to Consumer Made,” with Bernard Cova, in Routledge Companion on The Future of Marketing. Publication in December 2012.