User:Shyam.iyer.b/Bewakoof.com

Bewakoof.com is a lifestyle brand founded by Indian Institutes of Technology Graduates. The company is registered and based out of Mumbai.

History
Established by Prabhkiran Singh & Siddharth Munot in 2012, the company was established with the purpose of promoting ‘Bewakoof’ as a brand that speaks out its mind in form of creative designs.

In January 2015, it raised an undisclosed amount of funding from Snapdeal founders Kunal Bahl and Rohit Bansal. They have also invested in Tripoto & Gigstart.

Bewakoof had earlier received an investment from Aarti Group.

The company primarily focuses on tier-II and III cities and ships merchandise to over 19,000 PIN codes across India. It is a single brand firm making and marketing its own stuff. The portal has over 3,000 style trends, two million followers on social media platforms, and merchandise from more than 10 Bollywood movies.

The website offers a wide range of products including T-Shirts, Vests, Boxers, Pyjamas & Mobile Covers. It recently launched an assortment of casual wear for Women.

Partnerships
Bewakoof forged a partnership, as an official merchandise vendor, with Bollywood production houses like Yash Raj Films and Excel Entertainment as well as DC Comics.