User:Sibusiso Mahlangu/Communication theory

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Sociolinguistic research in the 1950s and 1960s demonstrated that the level to which people change their formality of their language depending on the social context that they are in. This had been explained in terms of social norms that dictated language use.

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Change of Communication

Rhetoric has changed overtime. Fields of rhetoric and composition have grown to become more interested in alternative types of rhetoric.

New modes of communication

During the mid-1970's, presiding paradigm had passed in regards to the development in communication. More specifically the increase in a participatory approach which challenged studies like diffusionism which had dominated the 1950s.

In addition, another type of communication theory is number theory. Number theory has been grown overtime since its second appearance in 1985.

There is no valid reason for studying people as am aggregation of specific individuals that have their social experience unified and cancelled out with the means of allowing only the attributes of socio-economic status, age and sex, representative of the them except by assuming that the audience is a mass.