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Henrik Purienne is a South African Photographer, Film Director, and founder of international fashion magazine, Mirage .

Life
Purienne grew up in the countryside town of Worcester, Western Cape, where his formative years were shaped by the Hugo Naudé Art School, the films of his granddad's cousin, Jamie Uys, and the personal library of his father - a Psychologist at the De La Bat School for the Deaf.

Work
Purienne's work has been described as 'very 1980's National Geographic meets 1970's Playboy. His subjects are natural looking girls with long hair, no make-up and a nonchalant attitude conveying a sexuality that is as nostalgic as it is contemporary. His photography has a documentary aesthetic and little distinction is made between his personal and commercial work. Purienne has created advertising campaigns in his signature style for brands such as American Apparel, Maison Kitsuné, and Costume National, often featuring contemporary 'it girls' such as Sky Ferreira, Emily Ratajkowski and Jennifer Åkerman.

In 2008 Purienne launched the international retro-informed fashion magazine, Mirage, with German Graphic Designer and Art Director, Frank Rocholl as a scrapbook for his personal taste and a vehicle for his contemporaries, such as Jason Lee Parry, Jonathan Leder, Matteo Montanari, Akila Berjaoui and Quentin de Briey.

In 2013 Prestel Publishing released 'Purienne', a collection of summer holiday snapshots, portraits and outtakes captured between Cape Town, California and the South of France.

Book

 * Purienne, Prestel Publishing/ Random House, 2013,ISBN 978-3-7913-4827-8

Awards

 * 2012 D&AD Yellow Pencil, Director, MK, Mnet/Multichoice
 * 2012 Loerie Gold, Director, MK, Mnet/Multichoice
 * 2012 Pendoring Gold, Director, MK, Mnet/Multichoice

Links

 * Randomhouse/Prestel
 * Schierke Artists
 * Ad Forum Awards
 * Kitsune Journal Interview
 * Dazed Digital Article
 * Paper Journal Interview
 * Hotshoe Review
 * Itsnicethat, Review
 * Highsnobiety Review
 * GoSee Mirage Info