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Screen Africa magazine

Screen Africa is a monthly entertainment news publication that covers various industries such as film, television, broadcasting, commercials, new media and technology. It is owned and published by Sun Circle Publishers, which also publish the technology publication, Pro-Systems News and runs one of South Africa’s largest media expo, Media tech. Focusing mainly on South Africa as well as the rest of Africa, Screen Africa operates as both a print magazine and online publication. The print version of Screen Africa reports on the South African and African industry, while the online version carries news from South Africa, Africa and the rest of the world.

History:

Screen Africa was founded in 1988 under the ownership of Angela van Schalkwyk and Zane Greyvenstein, who later died, leaving Angela to run the magazine. It was originally called Southern Screen and Stage, which was focused on the South African cinema, television as well as theatre in South Africa and later the rest Africa and the world.

In the Screen Africa, March 2011 magazine, Van Schalkwyk says:

“The new democracy [1994] in the country allowed Screen Africa to explore African festivals and markets for the first time and at a workshop I was invited to in Harare, Zimbabwe in 1994, Sithengi – The Southern African & International Television Market was conceived.” Through the years, the publication honed its focus on film, television and technology and less on theatre. It went on to include other sectors like new media.

Simon Robinson bought over Screen Africa into the SunCircle Publishers family and took over as managing director, publisher and managing editor.

The Team:

Since its inception the Screen Africa team has grown in size. The magazine editor, Joanna Sterkowicz – who has been with the magazine since 1997, rose to become deputy editor and eventually editor in 2011 – manages a team of writers which consists of in-house journalists, in-house contributors and freelance journalists both locally and internationally based.

Audience Demographic/ Circulation:

Screen Africa publishes 11 magazines annually while producing daily content for its website, www.screenafrica.com and weekly e-mail newsletter. The publication is read by over 16 000 professionals, companies and advertisers and is distributed at local and international festivals, exhibitions as well as special industry events. More than 30% of Screen Africa’s readership is in top management positions. Its remaining readership are made up of people in middle management positions and users of production equipment.

Screen Africa sells 3 500 printed copies per month and has between 2 000 & 4 000 electronic readers per month. Screen Africa estimates the total readership at around 12 000 readers per month.

The following illustrates the Screen Africa readership demographics:

Internet / Convergence:

Screen Africa has a very active website that is updated daily with industry trade news as well as advertising from companies in the creative industry. Free subscription is available to readers for free weekly email newsletters. Subscription packages for the print magazine ranges between R315 and R1000.

Awards:


 * 2004 - Pica Award for Best Business-to-Business Magazine in the Business, Management, IT, Marketing & Communications Category


 * 2004 - Pica Award for Best Overall Business-to-Business Magazine


 * 2004- Arts & Culture Trust Award for Media of the Year in Support of Arts & Culture (Internet & Print)


 * 2003 - Arts & Culture Trust Award for Media of the Year in Support of Arts & Culture (Internet & Print)

References:


 * Screen Africa magazine March 2012 – "Farewell to Angela"[1]
 * http://www.bizcommunity.com/Company/ScreenAfrica[2]
 * http://www.whoswho.co.za/simon-c-robinson-57488 -3]
 * http://www.mediaupdate.co.za/?IDStory=22713 [4]