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Svetlana Alexandrovna Mityakova, born 29 Jan 1989 in Moscow)[1] is a Russian public figure, writer, journalist, pr director.

Basically, she is known as the first marketing specialist in Russia who began to engage in influence marketing and work with the brand ambassadors, opinion leaders, and bloggers.

Mityakova, organized performances in Russia of such famous people as the Rocca Brothers, Futura 2000, the group , Charli XCX, little boots, etc.