User:Simplyshang/Draft

In the late 1990s, the Target Corporation began designer partnerships to bring products created by well known designers in different disciplines to their retail stores. This notion of designers creating products that could be made available at discount retailers would be later labeled as 'Design For All' by the Target Corporation.

Target first partnered with architect and designer Michael Graves. In 1999, the company commissioned 200 products from Graves for its stores. The products designed by Graves were household items, the first and most notable of which was a tea kettle that bared a close resemblance to a well-known kettle Graves designed for [Alessi] in 1985. The Target version of the tea kettle offered a similar design at a more affordable price.

At the same time the Michael Graves products were released, Target also introduced a new line of clothing by Mossimo, as well as a line of cosmetics by Sonia Kashuk, expanding their designer partnerships throughout the departments within their discount stores.

The success of the initial designer partnerships offering discount chic led to further designer collaborations.

Designers Who Have Collaborated with Target
Rachel Ashwell Isabelle de Borchgrave Sean Conway Mossimo Giannulli Michael Graves Victoria Hagan Hayden-Harnett Sonia Kashuk Jemma Kidd Liz Lange Isaac Mizrahi, Sigerson Morrison Thomas O'Brien Napolean Perdis Philippe Starck Petra Strand Thakoon