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Kyliecosmetics
Kylie Jenner, the youngest member of the Kardashian family, has released a highly successful line of makeup under the banner of Kylie Cosmetics. This brand has become one of the most popular ranges in the cosmetics industry, Kyliecosmetics had sold $420 million in the fast retail industry in 18 months. Jenner's eponymous brand, Kyliecosmetics, was launched just 25 months from November 2015. The considerable success of this line has demonstrated what may be achieved when inbound marketing, social media (such as Twitter and Instagram) are efficiently utilised as marketing tools. Kylie launched the products are heavily promoted through social media and only sold online rather physical stores or through a hybrid distribution. At the end of 2017, Kyliecosmetics used social media to earn $420 million, and especially The Kylie Lip Kits (which retail for $29) earned Jenner an estimated $10 million in 2017.

Target audiences
Jenner’s strategy has been so effective due to the fact that her audience consists predominantly of young women, members of Generation Z and Generation X, who are completely at home with technology, and for whom social media is a part of daily life. 99% of online young people in the UK say they use YouTube, and the average audience watches 191 videos and 8 hours of YouTube every mouth. YouTube has millions reach, high levels of engagement are liked by millennials peculiarly, is universal and used massively on mobile. Twitter for business said 41% of people on Twitter bought products after watching the information on products in the last 30 days.

Tactics
Kylie Cosmetics are promoted through a number of mediums including online advertising, inbound marketing and various social media platforms.

The emergence of social media has profoundly reshaped the role of brands. It plays a key influence on the ways in which they emerge and survive in an increasingly competitive marketing landscape. Jenner is currently not only the founder and CEO of Kylie Cosmetics but also holds the titles "chief marketing officer" and "chief creative officer". This is given that she currently has 97.4 million followers on Instagram and 22.8 million followers on Twitter. Jenner, therefore, has an immense online platform through which to develop, promote and increase demand for her products. This approach also works for the average blogger/website owner too. It has been said that it is best to find one’s audience before they are sold to. In this sense, online resources can be a highly effective means by which to generate revenue.

Video clips produced by Jenner’s company exhibiting a lipstick product or presenting tutorials garner so much hype that they regularly make the news. As a result, when the release date of a new product approaches, Jenner’s followers express high levels of enthusiasm and are primed to purchase it. Kylie Jenner released three matte lip kits online and the demand was very high that all three kits sold out in one minute in 2015 November.

Through writing makeup blogs and email updates, Kylie Cosmetics shares a large amount of content relating to newly released and limited-edition products. Browsers are much more likely to share Kylie Cosmetics-related content throughout their networks. YouYubers are likely to make a review video and feedback on kyliecosmetics, such as very famous makeup YouTubers, Nikkie and Jeffree. This method of promotion indirectly utilises third parties to redistribute promotional information.

Online advertising
While many of Jenner’s posts involve selfies or pictures with friends, each one is clearly calculated. This is the case whether she is wearing the latest trends in makeup and fashion or visiting hotspots around world. For example, Kylie can require 4.2 million thumbs up when she post a selfie on the Instagram. As well as founding the range, Jenner also represents the most effective means of the brand’s promotion. The company’s online advertising is primarily conducted through Facebook and Twitter. Facebook has a commercially responsive advertising system. It offers page suggestions and hash tags which may be clicked and followed. Kylie Cosmetics has 3387560 number of likes on fanpage on Facebook It is on the list of top three.