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Rochelle Hoi-Yiu Kwan (born circa 1994), is a second-generation Hong Kong American DJ (Yiu Yiu), Oral History Educator, and Cultural Organizer from New York City (NYC). She is the founder of Chinatown Records and was awarded the 2023 Manhattan Arts Grantee from the New York City Department of Cultural Affairs to honor outstanding artists and cultural organizers in NYC.

Early Life
She was born and raised in San Francisco, where her parents owned a bakery shop and her mother was a chef. Kwan has a sister named Elodie Kwan.

Education
Kwan attended Loyola Marymount University (2011-2015) in Los Angeles, California, where she studied Women’s Studies, Sociology, and Psychology.

Career
After graduating, she moved to Washington D.C to serve on the Case Management Team for the Network for Victim Recovery to advocate for survivors of sexual assault. During this time, she was also a volunteer for the Lutheran Volunteer Corps in D.C.

After working at Network for Victim Recovery, Kwan moved to NYC in hopes of bringing her background in social work and media to make an impact on the Asian community in Chinatown, Manhattan. As the Storytelling Team Lead for the nonprofit Think!Chinatown Kwan combines oral history, song, and storytelling to create workshops for community members focused on exploring the Asian diaspora. She has led workshops such as “An Ode to Our Generations: Remembering the Music and Memories of Yellow Pearl and Basement Workshop,” which was showcased at Chinatown Arts Week 2021 and on T!C Collections–DCTV Firehouse Cinema.

In 2023, Kwan preformed as a DJ in San Francisco for Lunar New Year.

Kwan also founded and runs her own record shop in Chinatown called “Chinatown Records.” Chinatown Records focuses on the history of Cantopop, Chinese opera, and Taiwanese pop. Kwan attributed her inspiration for starting Chinatown Records Project to her father, who used to host Cantonese Karaoke parties featuring old traditional music. The record shop currently is home to a number of records, each exploring a different family and their personal connection to the song.

On March 13, 2023, Kwan received the 2023 Manhattan Arts Grant from the New York City Department of Cultural Affairs (DCLA) to honor outstanding artists and cultural organizations in NYC.