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DCH Auto Group is an automotive network with dealerships in Massachusetts, New Jersey, New York, and California. They were ranked in the top 10 dealerships with 27 stores across the East Coast and additions into California. DCH was founded in 1948 as part of the China-based company, Dah Chong Hong Ltd., and bought its first Honda dealership in New Jersey in 1977. DCH is a subsidiary of Lithia Motors Inc., who purchased the company in 2014 for $360 million.

History
DCH Auto Group began in 1977 when Hong Kong-based food and textile company Dah Chong Hong adapted a portion of its business to the automotive industry. Dah Chong Hong Founder B.Y. Lam’s son, Shau Wai Lam went to college in New York in hopes of starting a United States side of his father’s trade business. He graduated from Purdue and New York University in 1967 and went on to buy the first New Jersey Honda dealership in 1977, thus marking the start of DCH Auto Group. Lam was awarded the L.A.N. Grassroots Advocacy Award in 2009 by the American International Automobile Dealers Association (AIADA) and frequently hosts congressmen in his dealerships to show how their legislation affects the automotive industry. In 2007 Susan Scarola was made CEO, making her the first non-Chinese head as well as the first person outside of the Lam family to run the company. By 2014, DCH Auto Group had grown to 27 dealerships throughout New England and California.

While much of DCH has been adapted to the culture of the Western automotive market, their Chinese traditions are upheld by their company slogan, Delivering Customer Happiness. The company’s mission statement includes that the “customer [is] first”, a tradition they credit to helping the company survive the recession in 1981 and again in 2008. In 2008 the company reported over $1.83 billion in sales.

In 2014, DCH Auto Group became part of Lithia Motors, Inc. CEO at the time, George Liang, was kept on as President of the DCH stores and Shau Wai Lam now sits on Lithia’s board of directors. With the acquisition of DCH, Lithia Motors now owns 139 stores across the U.S. and is valued at $7 billion.

Product
DCH sells new and used cars from Acura, Audi, BMW, Chrysler, Dodge, Honda, Kia, Jeep, Lexus, Nissan, Scion and Toyota. Honda/Acura and Toyota/Lexus dealerships make up 82% of auto sales.