User:Sky Harbor/sandbox

El Madrid de Filipinas ("Madrid of the Philippines") is a Spanish television commercial produced by the American advertising agency McCann Erickson to promote the Madrid Metro. Originally released in 2008 for use aboard the Madrid Metro's passenger information system, it depicts an overseas Filipino returning from Madrid (the Spanish capital) to his hometown, also named Madrid, where he inspires the townspeople to build their own Madrid-style metro.

Shot at the Bangaan Rice Terraces (one of the Rice Terraces of the Philippine Cordilleras) in Banaue, El Madrid de Filipinas has been regarded as a fine example of how to sell the Madrid Metro, later winning a bronze medal at the 2008 Epica Awards.

Plot
Nanding, an overseas Filipino in Spain, returns home from Madrid, the Spanish capital, to his small hometown of Madrid in Mindanao. After he is asked how was "their Madrid", he recounts to the townspeople his experiences in Spain, remarking that the Fuente de Cibeles and the Museo del Prado were okay and that the jamón was delicious, but what had astounded him the most was the Madrid Metro. He then takes out a Metro map to everyone's astonishment, and Nanding's father exclaims that "we'll build our own". The townspeople then work together to construct their own metro, including bringing in a tunnel boring machine to the delight of Nanding's father.

When construction was completed, Nanding remarks that what the town built "looks exactly the same" as the Metro he remembers in Madrid. The townspeople then try out the turnstiles and admire the train. To everyone's surprise, the train beeps and the doors close, traveling a short distance before the doors open again in front of a waiting goat and an announcement is played indicating the end of the line ("final de trayecto"). The entire town then breaks out in applause.

The commercial then cuts to an overhead view of the town flanked with two Metro entrances and a voiceover proclaiming "El Metro que toda ciudad quisiera tener cuando sea grande" (the Metro that every city would want to have when it grows up) before ending with the Madrid Metro logo and the logos of both the Community and City of Madrid.

Production
El Madrid de Filipinas was conceptualized as part of a series of rolling Madrid Metro advertisements